The Secrets of Successful Copywriting
eBook - PDF

The Secrets of Successful Copywriting

  1. 224 pages
  2. English
  3. PDF
  4. Only available on web
eBook - PDF

The Secrets of Successful Copywriting

Book details
Table of contents
Citations

About This Book

The Secrets of Successful Copywriting focuses on basic principles in writing compelling copies for copywriters and provides informative insight on advertising. This field is, in every respect, uncompromising. The first and overriding principle of advertising is that it is all about selling and shifting product.

The topics covered include an elaborate discussion on the job of a copywriter; agencies and their clients; fundamentals about creating an ad; and copy philosophy. This book also discusses the importance of headline; copy proper; setting a good example; words, campaigns, research, and things; and radio and television. Final analysis, exercise conclusions, and getting and keeping a copywriting job are also presented in this book. This text also provides a glossary of advertising terms.

This book is essential for advertising students and those individuals aiming a copywriting career.

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Yes, you can access The Secrets of Successful Copywriting by Patrick J. Quinn in PDF and/or ePUB format, as well as other popular books in Business & Advertising. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Butterworth-Heinemann
Year
2016
ISBN
9781483163987
Topic
Business
Subtopic
Advertising
Index
Business

Table of contents

  1. Front Cover
  2. The Secrets of Successful Copywriting
  3. Copyright Page
  4. Table of Contents
  5. Foreword
  6. Preface
  7. Acknowledgements
  8. Chapter 1. The copywriter
  9. Chapter 2. Agencies and their clients
  10. Chapter 3. The ad
  11. Chapter 4. More about the ad
  12. Chapter 5. Copy philosophy
  13. Chapter 6. The headline
  14. Chapter 7. Copy proper
  15. Chapter 8. Setting a good example
  16. Chapter 9. Words, campaigns, research and things
  17. Chapter 10. Radio and television – the bare facts
  18. Chapter 11. Almost final analysis
  19. Chapter 12. Exercise conclusions
  20. Chapter 13. Getting the job and keeping it
  21. Epilogue
  22. Glossary of advertising terms