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- 267 pages
- English
- PDF
- Only available on web
eBook - PDF
Services Marketing and Customer Relationship Management
Book details
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About This Book
CRM enables businesses to build lasting relationships with both new and existing customers, while optimizing corporate efficiency. This book explores the key concepts of customer relationship management and provides practical tools and techniques for managing customer relationships. It also discusses the importance of effective service delivery and how it can be used to build strong customer relationships. With real-world cases and examples, this book is an essential resource for anyone interested in the field of services marketing and customer relationship management.
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Yes, you can access Services Marketing and Customer Relationship Management by Dinesh Kumar in PDF and/or ePUB format, as well as other popular books in Business & Customer Relations. We have over one million books available in our catalogue for you to explore.
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Table of contents
- Cover
- Title Page
- Copyright
- About The Author
- Contents
- List of Figures
- List of Table
- List of Abbreviations
- Preface
- Chapter 1: Introduction To Services Marketing
- Chapter 2: Customer Relationship Management (CRM) In Services
- Chapter 3: Market Research And Segmentation In Services Marketing
- Chapter 4: Differentiation And Positioning In Services Marketing
- Chapter 5: Managing Service Quality And Customer Satisfaction
- Chapter 6: Pricing Strategies In Services Marketing
- Chapter 7: Marketing Mix And Marketing Services
- Chapter 8: Relationship Building In Services Marketing
- Index
- Back Cover