Luxury Fashion Marketing and Branding
eBook - ePub

Luxury Fashion Marketing and Branding

A Strategic Approach

  1. 194 pages
  2. English
  3. ePUB (mobile friendly)
  4. Only available on web
eBook - ePub

Luxury Fashion Marketing and Branding

A Strategic Approach

Book details
Table of contents
Citations

About This Book

Luxury Fashion Marketing and Branding offers a comprehensive analysis of the key theories and concepts needed to understand the promotion of luxury fashion products. It covers subjects including luxury fashion retailing, digital marketing and communication, data analytics, emerging technologies, consumer behaviour and PR. The textbook also offers a focused discussion of the challenges faced by luxury fashion brands to meet growing customer demand for ethical and sustainable practice, including concerns related to diversity, inclusivity, and cultural sensitivity.

This textbook is grounded in business practices, featuring real-world examples and international case studies from both established and modern brands. Chapter objectives and summaries aid comprehension, whilst end-of-chapter questions and activities enable further research and discussion.

Luxury Fashion Marketing and Branding is ideal for advanced undergraduate and postgraduate students of fashion marketing and communications, luxury fashion business and luxury brand management. Its applied approach will also make it suitable for those studying for an Executive MBA in Fashion and Luxury Management. Online resources include an instructor's manual, lecture slides and a test bank.

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Yes, you can access Luxury Fashion Marketing and Branding by Alice Dallabona in PDF and/or ePUB format, as well as other popular books in Business & Fashion & Textile Industry. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Routledge
Year
2024
ISBN
9781040100929
Edition
1
Topic
Business
Subtopic
Fashion & Textile Industry
Index
Business

Table of contents

  1. Cover
  2. Half Title
  3. Series Page
  4. Title Page
  5. Copyright Page
  6. Table of Contents
  7. Introduction
  8. Part I Luxury Fashion Branding
  9. Part II Luxury Fashion Retail and Consumer Behaviour
  10. Part III Luxury Fashion Marketing and Communication
  11. Part IV The Future of Luxury Fashion Branding and Marketing
  12. Index