Small Enterprise Marketing
eBook - ePub

Small Enterprise Marketing

Eighteen Case Studies

  1. 166 pages
  2. English
  3. ePUB (mobile friendly)
  4. Only available on web
eBook - ePub

Small Enterprise Marketing

Eighteen Case Studies

Book details
Table of contents
Citations

About This Book

This book tells the stories of a selection of successful small business enterprises. It is not an account of financial success or brand share, it is a collection of narratives about the journeys made by inspiring, determined, innovative individuals who have applied their passion and skills to the creation of successful small businesses.

The case studies tell compelling stories of personal achievement and business success, and encourage the reader to find out more about the small business owners and their products.

The stories are about small, strong brands who are socially viable, well established and contribute to society and the local community. Across all the case studies, there is a recurring theme of not just making a profit; but a passion and motivation to succeed.

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Yes, you can access Small Enterprise Marketing by Carolyn Strong in PDF and/or ePUB format, as well as other popular books in Business & Small Business. We have over one million books available in our catalogue for you to explore.

Information

Publisher
De Gruyter
Year
2024
ISBN
9783110756234
Edition
1
Topic
Business
Subtopic
Small Business
Index
Business

Table of contents

  1. Title Page
  2. Copyright
  3. Contents
  4. Introduction
  5. Small Business Enterprises: Theory and Contributions
  6. Part One: Social Impact: A Positive Impact on Society
  7. Part Two: Community and Society Benefits: Educating, Informing, Changing Behaviours
  8. Part Three: Small Family Businesses
  9. Index