Pitch Perfect
eBook - ePub

Pitch Perfect

Raising Capital for Your Startup

  1. English
  2. ePUB (mobile friendly)
  3. Only available on web
eBook - ePub

Pitch Perfect

Raising Capital for Your Startup

Book details
Table of contents
Citations

About This Book

You have a home-run startup idea and a whip-smart team to execute it. Everything should be in place to kick-start your company and secure funding. However, there is one more step that can make or break the entire deal: the pitch. Founders everywhere struggle to nail the perfect pitch to garner VC backing, and this book is here to help.

Pitch Perfect by Haje Jan Kamps expertly teaches you how to tell your startup's story. To raise venture capital, it is absolutely crucial that your foundation is a story that is accessible, compelling, and succinct. Kamps uses his invaluable experiential knowledge to guide you through your presentation, from slide deck specifics to storytelling details to determining a fundamental philosophy for your business. In the process of creating and formulating a pitch deck and the story to go with it, founders often discover deep flaws in their business idea. Perhaps the market is non-existent. It could be that the "problem" isn't worthsolving. Maybe the idea is so simple that it would be too easy to copy. Maybe it's already been done, or the team simply is not up to the job. Pitch Perfect has all of those bases covered so that you can excel.

How do you convince an institutional investor to part with their money and fund your company? The small block of time you are given for a pitch holds your startup's future in its grasp. Learn how to craft your startup story in a way that will get people to lean into your message with Pitch Perfect. Your dream is only one pitch away.

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Information

Publisher
Apress
Year
2020
ISBN
9781484260654
Topic
Business
Subtopic
Entrepreneurship
Index
Business

Table of contents

  1. Cover
  2. Front Matter
  3. 1. Storytelling
  4. 2. How Venture Capital Works
  5. 3. Pitch Deck Design
  6. 4. What Slides Will You Need?
  7. 5. Slide: The Problem
  8. 6. Slide: The Solution
  9. 7. Slide: The Product
  10. 8. Slide: Market
  11. 9. Slide: Team
  12. 10. Slide: Traction
  13. 11. Slide: The Moat
  14. 12. Slide: Business Model
  15. 13. Slide: Go-to-Market Strategy
  16. 14. Slide: Competitors
  17. 15. Slide: The Ask
  18. 16. Slide: Timing
  19. 17. The Take-Home Deck
  20. 18. Who Should You Be Talking To?
  21. 19. Getting Introductions
  22. 20. The Investment Thesis
  23. 21. Further Reading
  24. Back Matter