Data Science and Analytics for SMEs
eBook - ePub

Data Science and Analytics for SMEs

Consulting, Tools, Practical Use Cases

  1. English
  2. ePUB (mobile friendly)
  3. Only available on web
eBook - ePub

Data Science and Analytics for SMEs

Consulting, Tools, Practical Use Cases

Book details
Table of contents
Citations

About This Book

Master the tricks and techniques of business analytics consulting, specifically applicable to small-to-medium businesses (SMEs). Written to help you hone your business analytics skills, this book applies data science techniques to help solve problems and improve upon many aspects of a business' operations.
SMEs are looking for ways to use data science and analytics, and this need is becoming increasingly pressing with the ongoing digital revolution. The topics covered in the books will help to provide the knowledge leverage needed for implementing data science in small business. The demand of small business for data analytics are in conjunction with the growing number of freelance data science consulting opportunities; hence this book will provide insight on how to navigate this new terrain.
This book uses a do-it-yourself approach to analytics and introduces tools that are easily available online and are non-programming based. Data science will allow SMEs to understand theircustomer loyalty, market segmentation, sales and revenue increase etc. more clearly. Data Science and Analytics for SMEs is particularly focused on small businesses and explores the analytics and data that can help them succeed further in their business. What You'll Learn

  • Create and measure the success of their analytics project
  • Start your business analytics consulting career
  • Use solutions taught in the book in practical uses cases and problems


Who This Book Is For
Business analytics enthusiasts who are not particularly programming inclined, small business owners and data science consultants, data science and business students, and SME (small-to-medium enterprise) analysts

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Yes, you can access Data Science and Analytics for SMEs by Afolabi Ibukun Tolulope in PDF and/or ePUB format, as well as other popular books in Computer Science & Databases. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Apress
Year
2022
ISBN
9781484286708
Topic
Computer Science
Subtopic
Databases
Index
Computer Science

Table of contents

  1. Cover
  2. Front Matter
  3. 1. Introduction
  4. 2. Data for Analysis in Small Business
  5. 3. Business Analytics Consulting
  6. 4. Business Analytics Consulting Phases
  7. 5. Descriptive Analytics Tools
  8. 6. Predicting Numerical Outcomes
  9. 7. Classification Techniques
  10. 8. Advanced Descriptive Analytics
  11. 9. Case Study Part I
  12. 10. Case Study Part II
  13. Back Matter