Marketing in Web 3.0
eBook - ePub

Marketing in Web 3.0

Artificial Intelligence, the Metaverse and the Future of Marketing

  1. 248 pages
  2. English
  3. ePUB (mobile friendly)
  4. Only available on web
eBook - ePub

Marketing in Web 3.0

Artificial Intelligence, the Metaverse and the Future of Marketing

Book details
Table of contents
Citations

About This Book

Uncover the opportunities web3 offers marketers whilst avoiding the potential pitfalls with this all-encompassing guide to the metaverse, AI and the future of digital marketing strategy written by industry expert Simon Kingsnorth. Do you feel confident leading your company's marketing efforts into the new world of web3 and the metaverse? Whilst many marketers know how important and influential this technology is going to be, many don't feel sure about where to start, what technology is here to stay or what the possibilities are. Marketing in Web 3.0 walks you through exactly what you should be doing today, what the technology is and where it's going. Covering everything from gamification, to creating immersive experiences and even the future of search, this book will give you an understanding of where we are now, how we got here and how you can seamlessly transform your marketing strategy and team for the future. As we navigate our way into web3 there is huge potential for brands to make an impact and reposition themselves for the future, but also huge risks and this book from the author of the market-leading book Digital Marketing Strategy will teach you how you can capitalize on this emerging technology to create new experiences and connect with customers in a whole new way.

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Yes, you can access Marketing in Web 3.0 by Simon Kingsnorth in PDF and/or ePUB format, as well as other popular books in Business & Digital Marketing. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Kogan Page
Year
2024
ISBN
9781398615540
Edition
1
Topic
Business
Subtopic
Digital Marketing
Index
Business

Table of contents

  1. List of figures
  2. About the author
  3. 1 The story of digital marketing (so far)
  4. PART ONE The Journey to Web3
  5. 2 What have we learned from Web2?
  6. 3 Understanding the Semantic Web
  7. 4 What blockchain means for marketing
  8. 5 Understanding the importance of gaming
  9. 6 Technology foundations
  10. 7 Ethics and marketing in Web 3.0
  11. PART TWO Marketing in Web 2.5
  12. 8 The changing face of reality
  13. 9 Using AI in your marketing
  14. 10 Marketing via the Internet of Things
  15. 11 How marketers have used gamification
  16. 12 Learnings from existing mini metaverses
  17. 13 Integrated marketing 2.0
  18. 14 The changing face of search
  19. 15 Building meaningful content strategies in Web 3.0
  20. PART THREE Marketing in Web3
  21. 16 How consumers will behave in Web3
  22. 17 Building your brand
  23. 18 Creating immersive experiences
  24. 19 Combining the virtual and the physical
  25. 20 Building your marketing team in Web 3.0
  26. Index