Social Media Marketing
eBook - ePub

Social Media Marketing

  1. 464 pages
  2. English
  3. ePUB (mobile friendly)
  4. Only available on web
eBook - ePub

Social Media Marketing

Book details
Table of contents
Citations

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Yes, you can access Social Media Marketing by Tracy L. Tuten in PDF and/or ePUB format, as well as other popular books in Business & Digital Marketing. We have over one million books available in our catalogue for you to explore.

Information

Publisher
SAGE Publications Ltd
Year
2023
ISBN
9781529625790
Edition
0
Topic
Business
Subtopic
Digital Marketing
Index
Business

Table of contents

  1. Cover
  2. Half Title
  3. Title Page
  4. Copyright Page
  5. Contents
  6. Summary of Contents
  7. Illustration List
  8. About the Author
  9. Acknowledgments
  10. Online Resources
  11. PART I Foundations of Social Media Marketing
  12. Chapter 1 The Social Media Environment
  13. Chapter 2 Social Consumers
  14. Chapter 3 Network Structure and Group Influences in Social Media
  15. PART II Social Media Marketing Strategy and Planning
  16. Chapter 4 Social Media Marketing Strategy
  17. Chapter 5 Tactical Planning and Execution
  18. PART III The Four Zones of Social Media
  19. Chapter 6 Social Community
  20. Chapter 7 Social Publishing
  21. Chapter 8 Social Entertainment
  22. Chapter 9 Social Commerce
  23. PART IV Social Media Data Management and Measurement
  24. Chapter 10 Social Media Analytics
  25. Chapter 11 Social Media Metrics
  26. PART V Social Media Marketing in Practice
  27. Chapter 12 The Case Zone
  28. References
  29. Index