Media and Communication Research Methods
eBook - ePub

Media and Communication Research Methods

An Introduction to Qualitative and Quantitative Approaches

  1. 488 pages
  2. English
  3. ePUB (mobile friendly)
  4. Only available on web
eBook - ePub

Media and Communication Research Methods

An Introduction to Qualitative and Quantitative Approaches

Book details
Table of contents
Citations

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Yes, you can access Media and Communication Research Methods by Arthur Asa Berger in PDF and/or ePUB format, as well as other popular books in Languages & Linguistics & Communication Studies. We have over one million books available in our catalogue for you to explore.

Information

Publisher
SAGE Publications, Inc
Year
2018
ISBN
9781544332673
Edition
0
Topic
Languages & Linguistics
Subtopic
Communication Studies
Index
Languages & Linguistics

Table of contents

  1. Cover
  2. Half Title
  3. Acknowledgements
  4. Title Page
  5. Copyright Page
  6. Brief Contents
  7. Detailed Contents
  8. Preface to the Fifth Edition
  9. Acknowledgments
  10. Acknowledgements
  11. Introduction
  12. Part I Getting Started
  13. 1 What Is Research?
  14. 2 The Research Process
  15. Part II Methods of Textual Analysis
  16. 3 Semiotic Analysis
  17. 4 Rhetorical Analysis
  18. 5 Ideological Criticism
  19. 6 Psychoanalytic Criticism
  20. 7 Discourse Analysis
  21. Part III Qualitative Research Methods
  22. 8 Interviews
  23. 9 Historical Analysis
  24. 10 Ethnomethodological Research
  25. 11 Participant Observation
  26. Part IV Quantitative Research Methods
  27. 12 Content Analysis
  28. 13 Surveys
  29. 14 Experiments
  30. 15 A Primer on Descriptive Statistics
  31. Part V Putting It All Together
  32. 16 Nineteen Common Thinking Errors
  33. 17 Writing Research Reports
  34. Glossary
  35. References
  36. Author Index
  37. Index
  38. About the Authors