Mastering Magento 2 - Second Edition

Bret Williams, Jonathan Bownds, Jonathan Bownds

• Publisher: Packt Publishing
• Year: 2016
• eBook ISBN: 9781785887222
• Edition: 2
• Topic: Computer Science
• Subtopic: Content Management Systems
• Index: Computer Science

Maximize the power of Magento 2 to create productive online storesAbout This Book• Updated for Magento 2, this book offers a comprehensive coverage of all the new features of Magento to build modern online stores• Exploit little-known techniques to extend, tune, and manage your Magento installation• Detailed coverage to make your store run faster, better, and more productivelyWho This Book Is ForThis book is for web designers, developers, or e-commerce store-owners who design or manage Magento stores for their clients and want to gain an in-depth understanding of the various features of Magento 2.What You Will Learn• Discover what makes Magento 2 different — and even more powerful• Develop strategies to create multi-store environments• Find out how to create themes and extend the functionality of Magento 2• Create sound development practices to insure code integrity and security• Know the why, as well as the how, behind using Magento 2In DetailThe long-awaited release of the world's most popular online solution, Magento 2, is now out with an all new interface and several enhancements. This book offers you advanced guidance on managing, optimizing, and extending your store while taking advantage of the new features of Magento 2.This is a comprehensive guide to using the all new features and interface of Magento 2 to build, extend, and design online stores. From planning your Magento installation through to advanced techniques designed to make your store as successful as possible, this book is your roadmap to managing your Magento store. Focusing on Magento's Community version, the book covers everything from creating and managing multiple stores to fine-tuning Magento for speed and performance. You'll learn how to manage categories, products, design themes, extensions, and more.Style and ApproachThis book will be a straightforward guide that will dive deep into both aspects of developing and administering beautiful and secure stores.Get a firm idea of the different tools that the latest version has to offer to ensure the best customer experience.

Mastering Magento 2 Second Edition

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Table of Contents

Mastering Magento 2 Second Edition

Credits

About the Authors

About the Reviewer

www.PacktPub.com

eBooks, discount offers, and more

Why subscribe?

Preface

What this book covers

What you need for this book

Who this book is for

Conventions

Reader feedback

Customer support

Errata

Piracy

Questions

1. Planning for Magento

Defining your scope

Project requirements

Requirements checklist

Planning for users

Staff

Customers

Assessing technical resources

Technical considerations

Hosting provider

In-house hosting

Servers

The best of both worlds

Setting up a local test installation

Global-Website-Store methodology

Global

Website

Store

Planning for multiple stores

Using multiple domains for effective market segmentation

Using multiple businesses to keep finances separate

Using multiple languages to sell globally

Summary

2. Installing Magento 2

How hosting effects installation

Understanding types of hosting

Successful hosting guidelines

Avoiding the PCI headache

Keys to a successful installation

Avoid the bleeding edge

Take your time

Install the sample data

Setting up Magento stores

Planning your categories

Disabling the cache

Set up websites, stores, and store views

Nginx versus Apache

Configuring Apache

Modifying the .htaccess file

Temporary URLs

Modifying the virtual host declaration

Configuring Nginx

Modifying the nginx.config file

Modifying the index.php file

Configuring Magento

Configuring base URLs

Using localization to sell globally

Language files

Manually translating labels

Converting currencies

It begins with the base currency

Let Magento automatically convert currencies

Strategies for backups and security

Backend backups

File structure backups

Keep it secure

Summary

3. Managing Products

Catalogs and categories

Creating categories

General information tab

Display Settings tab

Custom Design tab

Category Products tab

Re-ordering categories

Special categories

Managing products the customer focused way

The simple product type

The complex product types

Configurable product type

Grouped product type

Bundle product type

Virtual product type

Downloadable product type

Attributes and attribute sets

Attribute types

Selecting an attribute type

Creating an attribute

Attribute properties

Manage options

Manage Swatch

Advanced attribute properties

Managing labels

Storefront properties

Creating attribute sets

Creating products

The new product screen

Creating a simple product

Creating a configurable product

Creating a grouped product

Creating bundled products

Creating a downloadable product

Creating a virtual product

Managing inventory

Low stock notifications

Product reports

Pricing tools

Pricing by customer group

Quantity-based pricing

Autosettings

Related products, up-sells, and cross-sells

Related products

Upsell products

Cross-sell products

Importing products

The shortcut to importing products

Summary

4. Designs and Themes

The Magento theme structure

Theme files and directories

The concept of theme inheritance

Configuring a parent theme in theme.xml

Overriding static files

Overriding theme files

Default installation of design packages and themes

Installing third-party themes

Inline translations

Working with theme variants

Assigning themes

Applying theme variants

Scheduling a theme variant

Customizing themes

Customizing layouts

Expertly controlling layouts

Using the reference tag to relocate blocks

Customizing the default layout file

Summary

5. Configuring to Sell

The sales process

The Magento sales process

Managing backend orders

Convert orders to invoices

Creating shipments

Payment methods

PCI compliance

Classes of payment systems

Off-site payment systems

Pros

Cons

On-site payment systems

Pros

Cons

PayPal

PayPal all-in-one payment solutions

PayPal payment gateways

PayPal Express

Braintree

Check/money order

Bank transfer payment

Cash on delivery payment

Zero subtotal checkout

Purchase order

Authorize.net direct post

Shipping methods

Origin

Handling fee

Allowed countries

Method not available

Free shipping

Flat rate

Table rates

Quantity- and price-based rates

Save your rate table

Table rate settings

Upload rate table

Carrier methods

Managing taxes

How Magento manages taxes

Creating tax rules

Importing tax rates

Value added tax configurations

Setup VAT taxes

Transactional e-mails

Create a new header template

Assign e-mail header and footer

Create new e-mail template

Summary

6. Managing Non-Product Content

The Magento content management system

Pages

Customizing a CMS page

Modifying the Home Page layout

The Content screen

Creating a CMS page

Using blocks and widgets

Adding a page link

Using WYSIWYG

Using HTML

Using a widget

Using variables

Creating your own variables

Using widgets to insert content onto site pages

Summary

7. Marketing Tools

Customer groups

Creating a customer group

Promotions

Creating a catalog price rule

Creating cart price rules

Adding the new rule

Defining the rule's conditions

Defining the rule's actions

Modifying the rule's labels

Generating coupon codes

Testing the rule

Newsletters

Subscribing customers

Creating newsletter templates

Scheduling your newsletter

Checking for problems

Managing your subscribers

Using sitemaps

Adding a sitemap

Op...

Table of contents

• Mastering Magento 2 Second Edition