Running Effective Marketing Meetings

Daniel Kuperman

• Publisher: Packt Publishing
• Year: 2014
• ISBN:
  9781783000197
• Edition: 1
• Topic: Computer Science
• Subtopic: Information Technology
• Index: Computer Science

This book is for marketing professionals who want to gain a fresh perspective and need practical advice on how to run productive and creative meetings.

Running Effective Marketing Meetings

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Running Effective Marketing Meetings

Copyright © 2014 Impackt Publishing

All rights reserved. No part of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, without the prior written permission of the publisher, except in the case of brief quotations embedded in critical articles or reviews.

Every effort has been made in the preparation of this book to ensure the accuracy of the information presented. However, the information contained in this book is sold without warranty, either express or implied. Neither the author nor Impackt Publishing, and its dealers and distributors will be held liable for any damages caused or alleged to be caused directly or indirectly by this book.

Impackt Publishing has endeavored to provide trademark information about all of the companies and products mentioned in this book by the appropriate use of capitals. However, Impackt Publishing cannot guarantee the accuracy of this information.

First published: September 2014

Production reference: 1230914

Published by Impackt Publishing Ltd.

Livery Place

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Birmingham B3 2PB, UK.

ISBN 978-1-78300-018-0

www.impacktpub.com

Cover image by Jarek Blaminsky (<[email protected]>)

Credits

Author

Daniel Kuperman

Reviewer

Kristi Casey Sanders

Acquisition Editor

Nick Falkowski

Content Development Editor

Sweny M. Sukumaran

Copy Editors

Tanvi Bhatt

Ameesha Green

Project Coordinator

Venitha Cutinho

Proofreaders

Simran Bhogal

Ameesha Green

Paul Hindle

Production Coordinator

Melwyn D'sa

Cover Work

Melwyn D'sa

About the Author

Daniel Kuperman has over 10 years of marketing, product marketing, and marketing management experience in addition to many years of experience as a management consultant for Fortune 500 clients. He has worked with companies of all sizes including several startups in helping them plan and execute marketing campaigns and programs. As a passionate marketer, he has presented at conferences, written articles, and regularly posts on his blog at www.effectivemarketer.com. Daniel currently leads product marketing for Axcient, a cloud-based provider of disaster recovery and business continuity services. He lives in Mountain View, CA, with his wife and two children. Follow him on Twitter at @danielkuperman.

About the Reviewer

Kristi Casey Sanders is the VP of creative/chief storyteller of Plan Your Meetings. In addition to being an award-winning journalist who has covered meeting industry trends and destinations since 2003, she is a popular speaker on the topics of technology, sustainability, community building, engagement, and proving ROI. Prior to joining the PYM team, she was a corporate trainer/performer with Boom Chicago Comedy Theatre in Amsterdam, where she taught multinational groups soft skills. In her spare time, she is site selection chair for the Society of American Travel Writers' Eastern Chapter, a big-time geek, and a loving mom and wife, not necessarily in that order. Follow her on Twitter at @PYMLive. For more meeting/event planning advice, visit PlanYourMeetings.com or watch her educational broadcasts at YouTube.com/PlanYourMeetings.

In addition to business journalism, she covers Atlanta's art scene with Encore Atlanta. In this capacity, she authored The Fox Theatre, Atlanta, Georgia: The Memory Maker, Atlanta Metropolitan, an illustrated history of The Fox Theatre's first 80 years.

Preface

Throughout my marketing career, I have participated in more meetings than I can remember. Those are precious minutes and hours I will never get back. Although some were very productive meetings, the majority were not. It seems it is not a matter of big company versus small company as I have witnessed dysfunctional meetings at companies of all sizes and with different ranks participating.

However, there were a few that stood out as effective meetings where the team felt that something had been accomplished. Some meetings had everyone excited about a certain topic while others were short but very useful. Some meeting organizers really knew how to get people to participate and others had a certain way of making everyone laugh.

It is based on this experience of observing what worked and what didn't, as well as running my own meetings, that I bring you a compilation of what I have seen that really works when it comes to conducting effective marketing meetings.

You don't have to read this book in sequence but if you are new to organizing marketing meetings, it will certainly help.

What this book covers

Chapter 1, Identifying the Meeting Type, covers the most common marketing meetings you will encounter. Not all marketing meetings are the same, and being able to think about the type of meeting you are organizing or that you are attending will help you get better prepared and make it more effective.

Chapter 2, Preparing for the Meeting, is all about how to plan and prepare for an upcoming marketing meeting. We explore some key steps in how to prepare for each type of marketing meeting including the creation of agendas, tools to use, and more.

Chapter 3, Making Your Meetings Fun, is my favorite chapter as we talk about tips and techniques to get attendee participation, different ways to open your meetings, suggestions of other places where you can have your meetings, and how to get people engaged and interested in the topic at hand.

Chapter 4, Effectively Conducting Your Meeting, is where the rubber meets the road, so to speak, because it is all about execution. No amount of planning or preparation can save you from a poorly conducted meeting. Knowing how to properly conduct a meeting is an essential part of having an effective meeting and giving you an opportunity to shine. Here we cover different ways to open the meeting, as well as discussing the importance of an agenda, eliciting participation, closing the meeting, and different tools to help you during the meeting.

Chapter 5, An Effective Meeting Follow up, is often a neglected aspect of running meetings because it deals with what you should do after the meeting is over. Effective meetings require great follow up, so we talk here about writing meeting minutes, taking notes, some different software tools that you can use to help with action items, and how and when to follow up after the meeting.

Chapter 6, Putting Ideas into Practice, is where we wrap up the lessons by adding extra "sauce" to the effective meetings equation. This is where we talk about what makes effective meeting leaders, and we cover being proactive, inquisitive, resourceful, smart, and persistent. With these five concepts, you can take your knowledge about effective meetings and apply it to other areas of the business.

Who this book is for

This book was written for the novice marketer or the recently-promoted marketing manager as a guide to help get the most out of the many meetings they will have to run for the department. Experienced marketing professionals or marketing consultants will also find some new ideas and techniques that they can apply immediately.

Even if they are not in the marketing field, some of the tips and best practices discussed can be transferred over to other functional areas.

Conventions

In this book, you will find a number of styles of text that distinguish between different kinds of information. Here are some examples of these styles, and an explanation of their meaning.

New terms and important words are shown in bold.

Make a note

Warnings or important notes appear in a box like this.

Tip

Tips and tricks appear like this.

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Table of contents

• Running Effective Marketing Meetings