Europe At the Seaside
The Economic History of Mass Tourism in the Mediterranean
- 304 pages
- English
- PDF
- Available on iOS & Android
Europe At the Seaside
The Economic History of Mass Tourism in the Mediterranean
About This Book
Mass tourism is one of the most striking developments in postwar western societies, involving economic, social, cultural, and anthropological factors. For many countries it has become a significant, if not the primary, source of income for the resident population. The Mediterranean basin, which has long been a very popular destination, is explored here in the first study to scrutinize the region as a whole and over a long period of time. In particular, it investigates the area's economic and social networks directly involved in tourism, which includes examining the most popular spots that attract tourists and the crucial actors, such as hotel entrepreneurs, travel agencies, charter companies, and companies developing seaside resort networks. This important volume presents a fascinating picture of the economics of tourism in one of the world's most visited destinations.
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Table of contents
- Title page-Europe at the Seaside
- Contents
- Illustrations
- Foreword
- Introduction
- Chapter 1-Flying Visits
- Chapter 2-The Transformation of the Economic Model og the Balearic Islands
- Chapter 3-Tourism and Business during the Twentieth Century in Greece
- Chapter 4-The Development of the Portuguese Hotel Business, 1950-1995
- Chapter 5-Sending the Italians on Vacation
- Chapter 6-Rimini
- Chapter 7-The Expansion Strategies of the Majorcan Hotel Chains
- Chapter 8-The French Group Accor and Tourism since 1967
- Chapter 9-Club Mediterranee, 1950-2002
- Chapter 10-Tourism on the French Riviera
- Chapter 11-Tourism on the Costa del Sol
- Contributors
- Bibliography
- Index