Typography 34

Type Directors Club

• Publisher: Harper
• Year: 2014
• ISBN:
  9780062283399
• Topic: Design
• Subtopic: Typography

For over fifty years, the Type Directors Club has encouraged the worldwide graphic arts community to achieve excellence in typography through its annual international competitions. Typography 34 is the only annual devoted exclusively to typography and presents the finest work in the field for the year 2012. Selected from approximately 2300 international submissions to the annual Type Directors Club competition, the winning designs are models of excellence and innovation in the use of type design, representing a wide range of categories including books, magazines, corporate identities, logos, stationery, annual reports, video and web graphics, and posters. Typography 34 is designed by Chip Kidd.

TDC59
WINNERS

STUDENT PROJECT Design Myriam Amsalem, New York Instructors Brett Kilroe and Nic Taylor School School of Visual Arts, New York Principal Type Hand-drawn

Dimensions 29 x 42 in. (73.7 x 106.7 cm)

INVITATION Design Armin Vit, Austin Design Firm UnderConsideration Client Neenah Paper Principal Type ZWEI (modified)

Dimensions 5.5 x 8.5 in. (14 x 21.6 cm)

The brief was simple: Showcase the beauty of engraving (and spell it out). Because engraving holds thin lines so well, I wanted to do something that showcased that capability. I had stumbled onto Jacopo Severitano’s font many months before and thought it would be perfect once I got the assignment. I did additions and modifications to some of the characters to have more or fewer lines and changed the thickness as needed so that no matter the type size, the stroke would be the same. I also broke apart some of the letters to create new borders.

POSTER Design Helms Workshop and Travis Robertson, Austin and Boston Art Direction Helms Workshop and Travis Robertson Group Creative Officer Wade Dever Chief Creative Direction Pete Favat, Boston Agency Arnold Worldwide Client Jack Daniel’s Principal Type Custom

Dimensions Flag: 24 x 32 in. (61 x 81.3 cm); poster: 18 x 24 in. (45.7 x 61 cm)

To celebrate Independence Day in the United States, we focused on creating posters that used methods of true handcraft in their design and construction. In this instance, we designed the custom letterforms, then transferred, cut, and set each in hand-dyed muslin fabric. The custom typography uses a mix of slab and sans serif faces and even a unique slab-script (you don’t see those every day). The assembled poster was then sewn and embroidered by hand.

POSTER Design Masayuki Terashima, Sapporo, Japan Design Firm Terashima Design Co. Client Sunaie Principal Type Custom

Dimensions 28.7 x 40.6 in. (72.8 x 103 cm)

POSTER Design Brian Collins and Matt Luckhurst, New York Creative Direction Brian Collins Design Firm Collins: Client Ogilvy & Mather New York Principal Type Acta Display Book

Dimensions 24 x 36 in. (61 x 91.4 cm)

Designed for Ogilvy & Mather’s new Hackathon event series.

The poster takes an unorthodox approach to identity design, inspired by the messy, free-form thinking that is encouraged in these events. The typography serves as the backbone to an otherwise abstract form. This reflects an appreciation for surprise and reinvention rather than the need for legibility and linear communication design.

CATALOG Design Michael Boston, Erin Hoffman, Jason Little , and Alexis Waller, Sydney Design Direction Michael Boston Senior Design Sam Byrnes Junior Design Sam McGuiness Creative Direction Jason Little Client 4A Centre for Contemporary Asian Art Principal Type Fedra Mono Std and Hiragino Sans GB

Dimensions 5.8 x 8.3 in. (14.8 x 21 cm)

The Floating Eye™ was the curatorial theme of the Sydney Pavilion in the Shanghai Biennale, the largest international art event in mainland China, attracting more than 8 million visitors. Sydney was part of the Inter-City Pavilions, offering observations of a city’s shifting references and influences.

MENU Design Chris Duchaine, Scott Leder, and Tracy Ma, Toronto Creative Direction Lisa Greenberg Chief Creative Officer Judy John Photography David Picard Agency Leo Burnett, Toronto Client Smith Restaurant + Bar Principal Type Chronicle Display and Hudson

Dimensions 17 x 22.75 in. (43.3 x 57.8 cm)

POSTER Art Direction Hiroko Sakai, Tokyo Design Firm coton design Client couche-studio Principal Type Lace Script

Dimensions 28.3 x 40.2 in. (72 x 102 cm)

Couche-studio is a photo studio for kids. The poster represents that this studio is a relaxing space, like a house.

PACKAGING Design Jiri Adamik-Novak and Pavlina Summers, Stockholm and Portland, Oregon Art Direction Jiri Adamik-Novak Photography Pavlina Summers Client SubPop Records, Seattle Principal Type Handwritten and custom

Dimensions CD: 5.5 x 4.9 in. (14 x 12.5 cm); LPH: 12.3 x 12.3 in. (31.3 x 31.3 cm)

The theme of “night” is central to the identity of the new Helio Sequence album, Negotiations. It was over countless evenings that the songs came together and were written, recorded, and mixed. The hand-drawn typography on the cover is meant to evoke the starlit night sky, and at the same time subtly allude to the bright lights of the concert stage. The photographer took pictures of the band and their surroundings on the way to the studio on the final night of the recording sessions, emphasizing the documentary feeling of the recording process and letting the viewer inside the creative world of the band.

PACKAGING Design Christine Celic Strohl and Eric Janssen Strohl, San Francisco Design Firm Strohl Client Leckerlee, New York Principal Type Custom

Dimensions 4.75 x 5.25 in. (12 x 13.3 cm)

Reminiscent of gingerbread, Lebkuchen are traditional German holiday cookies that have been sold ...

Table of contents

• Contents
• TDC59 Communication Design Chairman’s Statement
• TDC59 Judges
• TDC59 Best in show and Student Design Awards
• TDC59 Judges’ Choices
• TDC59 Winners
• Typeface Design 2013
• Typeface Design 2013 Chairman’s Statement
• Typeface Design 2013 Judges
• Typeface Design 2013 Judges’ Choices
• Typeface Design 2013 Winners
• TDC10 Awards Catalog
• TDC Officers
• TDC Membership
• Acknowledgments
• Type Index
• Index
• Credits
• Copyright
• About the Publisher