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Adler, John, 173โ75
Adler, Trip, 101
Al-Munif, Abdulla, 196
Altshuller, Genrich, 51
Amabile, Teresa, 106โ8
Amazon, 27, 113โ14
American Red Cross, 80
Apollo 13 mission, 107โ8
Apple Computer, 41
Aramex, 197
architectural design, 90โ91, 97
Audubon Society Christmas Bird Count, 74
Bangladesh, 43โ44
Barber, Brenda Palms, 179
Barry, Dave, 156
Barry, Michael, 21โ22, 68โ69
Barry, Michele, 43โ44
Bauer, Elise, 161โ62
Beeman, Mark, 146
Bell, Joshua, 24
Benjamin, Arthur, 183โ84
Bespoke, 27
Bird, Brad, 145
bird counts, 74
birthday line exercise, 49โ50
Blackwell, Lisa Sorich, 189
Blank, Steve, 69โ70
blood-donation process, 80
Bloom, Benjamin, 184
Boroditsky, Lera, 46
Boyle, Brendan, 33
Boyle, Dennis, 55, 80, 93โ94
Brafman, Ori, 97
brainstorming, 53โ64
brain surgery innovation, 173โ75
Britos, Leticia, 158, 159
Burbn, 155
Burke, Peggy, 161
Cage, John, 24
Casares, Wenceslao, 196
Cassidy, John, 33
Chailert, Sangduen (Lek), 183โ84
Chatfield, Tom, 118, 121
Chegg, 163โ64
Chevy Volt, 118โ20
Chile, 130, 172โ73, 192
chindลgu, 33โ34
Climate Corporation, 70โ71, 186
color impact, 96โ97
Connolly, Patrick, 42
cookie design experiment, 143
Copernican Revolution, 22โ23
Coupa Cafรฉ, 89
CQ (creativity quotient), 12โ13
crime solutions, 46
cultural cross-pollination, 38โ43
culture, 7โ8, 15, 25, 193โ94, 200
DARPA (Defense Advanced Research Projects Agency), 178โ79
Darwin, Charles, 75, 156โ57
data spaces, 100
dating-experience exercise, 69
de Bono, Edward, 139
Diamandis, Peter H., 176โ78
Doorley, Scott, 93
driverless car, 166
d.school (Hasso Plattner Institute of Design), 5, 21, 68, 87, 92โ93, 120โ21, 142
Dweck, Carol, 189
Eames, Ray and Charles, 20
eBay, 108
Edison, Thomas, 151
Einstein, Albert, 19
electric cars, 118โ20
Elephant Nature Park, 183โ84
empathy, 21
Endeavor, 196โ97
Epicenter, 63โ64
Escher, M. C., 23
Evan, Maureen, 111
Everest simulation, 138โ39
Facebook, 55, 164โ65, 171
failure, 122โ23, 154, 158โ60, 166, 173
Faulkner, William, 156
FDA (U.S. Food and Drug administration) regulations, 126โ28
Fee, Alistair, 52โ53
five-dollar project, 197โ98
flash restaurants, 25โ26
Fletcher, Anne, 68
Ford, Henry, 166, 176
Foreman, Paul, 61
4'33" (musical work; Cage), 24
Friedberg, David, 70โ71, 186
Fun Theory, 124
gamification, 118โ23
Gang, Jeanne, 90
Gerber, Liz, 87, 102
Ghandour, Fadi, 197
Gladwell, Malcolm, 143
Glass, Ira, 128
Glick, Forrest, 19โ20
Global Innovation Tournament, 197โ200
Google, 12, 166, 177
Gorodsky, Julian, 142โ43
Grafman, Lonny, 175
greeting card exercise, 110
group spaces, 99
Guillain-Barrรฉ syndrome (GBS), 45
Gundrum, Steve, 143
hack-a-thons, 164โ65
Hadley, Constance, 106โ8
Haiti, 175โ76
Harris, Matthew Edward, 4โ5
Harvard Business School, 138
Hawkins, Jeff, 71
Hemingway, Ernest, 112
Hurson, Tim, 50
IDEO, 55, 80, 93โ95
imaginary present exercise, 187โ88
Imran, Mir, 44โ45, 81โ82, 158
InCube Labs, 44โ45, 82
Innovation Engine, 183โ200; overview/illustration, 15
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