International Business in the Middle East

Erdener Kaynak

• Publisher: De Gruyter
• Year: 2015
• ISBN:
  9783110852172
• Edition: 1
• Topic: Business
• Subtopic: Business General
• Index: Business

Table of contents

• Part One International Business Concepts in the Middle East
• Chapter 1. International Business in the Middle East
• 1.1 Introduction
• 1.2 Socio-Economic and Government Profile of the Region
• 1.3 Economic Development Plans
• 1.4 International Business Concepts in the Middle East
• 1.5 Management Practices in the Middle East
• 1.6 Marketing Practices in the Middle East
• Chapter 2. Comparative Study of Marketing and Management Systems in the Middle East
• 2.1 Introduction
• 2.2 Socio-Economic Profile of the Region
• 2.3 The Cultural and Political Context of Business Operations in the Middle East
• 2.4 The Potential of Arab Markets for Western Firms
• 2.5 Stages of Market Development
• 2.6 Segmenting the Arab Market
• 2.7 Implications
• Chapter 3. Managerial Gap Analysis: A Frame of Reference for Improving International Business Relations with the Middle East
• 3.1 Introduction
• 3.2 Managerial Gaps
• 3.3 Negotiations
• 3.4 Planning
• 3.5 Organization
• 3.6 Decision Making
• 3.7 Communication
• 3.8 Production
• 3.9 Marketing
• 3.10 Financing
• 3.11 Conclusions
• Chapter 4. Political Risk Assessment by Multinationals in the Middle East: Past Research, Current Methods, and a New Framework
• 4.1 Introduction
• 4.2 Political Risk Research
• 4.3 Macro and micro Risks
• 4.4 Political Risk Assessment
• 4.5 Approaches to Political Risk Assessment
• 4.6 Operationalization of the Political Risk Assessment Function
• 4.7 The Need For Institutionalization
• 4.8 Managerial Challenges
• 4.9 Integrating Political Risk Management into the Corporate Planning Function of the Firm
• 4.10 Conclusions
• Chapter 5. International Diversification and Investments in the Middle East
• 5.1 Introduction
• 5.2 Data and Methods
• 5.3 Empirical Results
• 5.4 Conclusions
• Chapter 6. International Technology Transfer in the Middle East
• 6.1 Introduction
• 6.2 The Increasing Importance of International Technology Transfer
• 6.3 The Problems in Conceptualising International Technology Transfer
• 6.4 The Channels of International Technology Transfer
• 6.5 International Technology Transfer in the Middle East
• Part Two Management Practices
• Chapter 7. International Business and the Middle East: Recent Developments and Prospects
• 7.1 Industrialization, Modernity and Social Change: A Major Issue of Concern
• 7.2 Inflow of Foreign Workers and Technicians
• 7.3 Subcontracting: A Mode for the Development of Local Enterprise
• 7.4 Third World Linkages
• 7.5 Conclusion
• Chapter 8. Managerial Practices in the Middle East
• 8.1 Introduction
• 8.2 Theoretical Explanation of Management Styles
• 8.3 Empirical Analysis
• 8.4 Research Method
• 8.5 Findings
• 8.6 Conclusions and Policy Implications
• Chapter 9. The Arabian American Oil Company (ARAMCO) and Saudi Society: A Study in Interaction
• 9.1 Introduction
• 9.2 Purpose of the Study
• 9.3 Research Focus and Methods
• 9.4 Results and Discussion
• Chapter 10. The Relationship Between Managerial Decision Styles and Work Satisfaction in Saudi Arabia
• 10.1 Introduction
• 10.2 Research Propositions
• 10.3 Research Methodology
• 10.4 Research Results
• 10.5 Managerial Implications
• 10.6 Conclusions
• 10.7 Suggestions For Future Research
• Chapter 11. Cultural Marginality in the Arab World: Implications for Western Marketers
• 11.1 Introduction
• 11.2 The Nature and Origin of Arab Marginality
• 11.3 Arab Ambivalence: A Love/Hate Relationship
• 11.4 Implications for International Marketers of the West
• 11.5 Conclusions
• Part Three Marketing Practices
• Chapter 12. Consumer Market Environment in the Middle East
• 12.1 Introduction
• 12.2 Environmental Factors
• 12.3 Market Commonalities
• 12.4 Conclusions
• Chapter 13. An Analysis of the Current Status of Marketing in the Middle East
• 13.1 Introduction
• 13.2 The Egyptian Economy - Historical Background
• 13.3 Wholesale Nationalisation of the 1960s
• 13.4 The New ‘Open-Door’ Policy
• 13.5 The Industrial Picture
• 13.6 Marketing in Egyptian Industry
• 13.7 Methodology
• 13.8 Management’s Concept of Marketing in Egypt
• 13.9 Attitudes Towards the Marketing Concept
• 13.10 Marketing Polices and Practices
• 13.11 Factors Deterring Marketing Development
• 13.12 Implications of the Study for Business Scholars
• 13.13 Implications of the Study for Western Businessmen
• 13.14 Directions of Research on Marketing in the Middle East
• Chapter 14. An Export Marketing Model for Developing Middle Eastern Countries: What Lessons Countries of the Region Learn from Each Other
• 14.1 Introduction
• 14.2 An Overview of Turkish Export Marketing
• 14.3 Current Status of Turkish Exports
• 14.4 New Developments in the Theory of International Trade
• 14.5 Export Marketing Implications of Experience Curves
• 14.6 Japanese Export Marketing
• 14.7 A Turkish Export Marketing Model
• 14.8 Market Identification in the Middle East and North Africa
• 14.9 Estimating Market Potentials
• 14.10 Conclusion
• Chapter 15. The Prospects for Export Marketing to Egypt
• 15.1 Introduction
• 15.2 Economic Problems and Market Opportunities in Egypt
• 15.3 The Marketing Infrastructure
• 15.4 Cultural Influences on the Marketing Effort
• 15.5 Conclusion
• Part Four The Future of International Business in the Middle East
• Chapter 16. Future Directions for Marketing and Management in the Middle East
• 16.1 Introduction
• 16.2 Various Patterns of Development
• 16.3 Business Policy Guidelines
• 16.4 Within Arab Countries
• 16.5 Within Western Countries
• 16.6 Between the Two Groups
• 16.7 Future Market Scenarios in the Middle East
• References
• The Editor
• The Authors
• Author Index
• Subject Index