Super-sticky WeChat and Chinese Society
eBook - ePub

Super-sticky WeChat and Chinese Society

  1. 140 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Super-sticky WeChat and Chinese Society

Book details
Table of contents
Citations

About This Book

App designers dream of creating a platform that users never want to leave, that keeps them glued forever - a platform that is "sticky".
Over 846 million WeChat users leave text and voice messages, share life moments, play games, use stickers, purchase rail and flight tickets, shop online, pay utilities and bills, transfer money to friends, and even donate to charity without leaving WeChat, the super-sticky platform. The Economist called WeChat "one app to rule them all", and as it starts to gain global appeal, it is rewriting the rules for social media platforms.
This book provides a balanced and nuanced study of how the super-sticky WeChat platform interweaves into the fabric of Chinese social, cultural, and political life. It keeps the wider global and national social media landscape in view and compares and contrasts WeChat with Weibo and QQ, two other popular social media platforms in China, and other Western social media platforms.

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Yes, you can access Super-sticky WeChat and Chinese Society by Yujie Chen, Zhifei Mao, Jack Linchuan Qiu in PDF and/or ePUB format, as well as other popular books in Languages & Linguistics & Communication Studies. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Emerald Publishing Limited
Year
2018
ISBN
9781787439443
Topic
Languages & Linguistics
Subtopic
Communication Studies
Index
Languages & Linguistics

Table of contents

  1. Cover
  2. Half Title Page
  3. Introduction
  4. Chapter 1 A Silver-Spoon App: WeChat, Tencent and the Mobile Revolution
  5. Chapter 2 Super-Sticky Design and Everyday Cultures
  6. Chapter 3 The Eventful WeChat
  7. Chapter 4 Conclusion: Super-sticky WeChat and the Global Society
  8. Appendix
  9. References
  10. Index