Finding Feminism

Millennial Activists and the Unfinished Gender Revolution

Alison Dahl Crossley

• Publisher: NYU Press
• Year: 2017
• ISBN:
  9781479898060
• Topic: Social Sciences
• Subtopic: Sociology
• Index: Social Sciences

The contemporary tactics of millennial feminists who are part of an active movement for social change. In 2014, after a young man murdered six students at the University of California, Santa Barbara, and then killed himself, the news provoked an eye-opening surge of feminist activism. Fueled by the wide circulation of the killer’s hateful manifesto and his desire to exact “revenge” upon young women, feminists online and offline around the world clamored for a halt to such acts of misogyny. Despite the widespread belief that feminism is out-of-style or dead, this mobilization of young women fighting against gender oppression was overwhelming. In Finding Feminism, Alison Dahl Crossley analyzes feminist activists at three different U.S. colleges, revealing that feminism is alive on campuses, but is complex, nuanced, and context-dependent. Young feminists are carrying the torch of the movement, despite a climate that is not always receptive to their claims. These feminists are engaged in social justice organizing in unexpected contexts and spaces, such as multicultural sororities, student government, and online. Sharing personal stories of their everyday experiences with inequality, the young women in Finding Feminism employ both traditional and innovative feminist tactics. They use the Internet and social media as a tool for their activism—what Alison Dahl Crossley calls ‘Facebook Feminism.’ The university, as an institution, simultaneously aids and constrains their fight for gender equality. Offering a stunning and hopeful portrait of today’s young feminist leaders, Finding Feminism provides insight into the contemporary feminist movement in America.

1

Where Have All the Feminists Gone?

Millennials and the Unfinished Gender Revolution

If you were to hop on a beach cruiser for a ride around Isla Vista, California, you would see that it is a naturally stunning beachside community. Riding past Freebirds twenty-four-hour burrito shop, Woodstock’s Pizza, and the Isla Vista grocery co-op, you would notice businesses interspersed with densely packed homes and apartment buildings, with the largely student and Latina and Latino family populations sharing bedrooms or illegally converted garages. As you rolled down Del Playa, the street paralleling the beach, the sun would feel warm on your face, and you would hear the music of a band practicing out of an open window. You would notice houses painted with brightly colored murals, someone rinsing off post–surf session in a wetsuit in an outdoor shower, and a 1968 VW van being slowly driven by a hippy sporting a huge beard. You would probably be incredulous that these tenants live in residences perched overlooking the Pacific Ocean.

On the evening of May 23, 2014, on the streets and in the homes of Isla Vista, twenty-two-year-old Elliott Rodger killed six University of California–Santa Barbara students and injured fourteen others before killing himself. His rampage—which included killing his two roommates and their friend, two Delta Delta Delta sorority members, patrons of local businesses, pedestrians, and bike riders—encompassed seventeen crime scenes across Isla Vista. It soon emerged that the rampage was driven by Rodger’s hatred of women. In his last YouTube video, he said, “For the last eight years of my life, ever since I hit puberty, I’ve been forced to endure an existence of loneliness, rejection and unfulfilled desires all because girls have never been attracted to me. Girls gave their affection, and sex and love to other men but never to me. . . . I don’t know why you girls aren’t attracted to me, but I will punish you all for it.”1

While grief and sorrow descended upon the beachside town and beyond, there was a surprising turn of events. The news provoked an eye-opening surge of feminist activism. Fueled by the wide circulation of the killer’s misogynist manifesto and his desire to exact “revenge” upon young women, feminists in Isla Vista and across the world clamored for a halt to sexism. Students and young people, online and off, successfully shaped national discourse on the tragic incident. What started as a discussion of gun control and the killer’s mental illness shifted into a broader debate about sexism. “Campus Killings Set Off Anguished Conversation about the Treatment of Women” (New York Times)2 was accompanied by a photo of University of California–Santa Barbara feminist studies students marching through Isla Vista bearing placards saying, “Nobody is entitled to a womyn’s body” and “Speak up! Every day.” Major news outlets not known for their coverage of feminism or gender inequality blared headlines such as “Why It’s So Hard for Men to See Misogyny” (Slate)3 and “Hollywood and Violence: Is Misogyny a Growing Concern?” (CNN).4

Online feminists shaped mainstream news coverage during this time, with #YesAllWomen drawing significant media attention. Born as a result of women’s outrage over the sexist motivations of the killer, #YesAllWomen generated over a million tweets in four days. The tweets revealed, according to one CNN analyst, the “collective experience of what it’s like to be a woman in a world where that can be dangerous.”5 Women around the globe shared 140 characters documenting their experiences with sexism, violence, and sexual harassment. Examples of tweets include the following: “Because I can’t tweet about feminism without getting threats. . . . Speaking out shouldn’t scare me,” and “Every single woman you know has been harassed. And just as importantly every single woman you don’t know has been harassed.”

This feminist mobilization illuminated unexplored dimensions of feminism and gender inequality. Although the outcry may have been unforeseen by people who think that young women are uninterested in feminism or that sexism is no longer a pressing social issue, these events drew attention to the endurance of gender inequality as well as to the deep feminist networks rooted in the community. Social movement scholars know that this type of organizing does not appear out of thin air—it is the result of mobilizing grievances, preexisting social ties, a solidarity with other participants, spurious events, and a context that is, to some degree, amenable to movement organizing.6

Examples of surges of feminist mobilization are not rare. You may have read about Columbia University student Emma Sulkowicz, who carried her mattress around campus in protest of the way university administrators responded to her sexual assault report—or the widely used hashtag #RememberRenisha, commemorating murdered Detroit teenager Renisha McBride, bringing attention to the racism and sexism that erases the experiences of African American women. These campaigns, like the Isla Vista massacre response, point to the continued existence of feminists and relevance of feminism in the United States. Despite media attention to these events and much speculation about young women’s interest in feminism, there is very little scholarship analyzing the state of the movement. Finding Feminism fills that void.

In the following chapters, I tell the stories of a diverse group of college student feminists from three different regions of the United States. By analyzing participants’ intersectional feminist identities as well as the organizational strategies and structures of their feminist organizations, I elucidate the ways in which feminism has persisted and changed over time. The evidence in this book demonstrates how college students continue to be feminists and activists, despite speculation to the contrary, and how the meanings and tactics of feminism have changed over time. Finding Feminism contributes to broader conversations about the transformation and current state of the feminist movement, and the way these students are negotiating the strain borne by progress and stall.

This May Have Been the Best Year for Women since the Dawn of Time

—12/23/2014, Huffington Post

2014 Was a Bad Year for Women, but a Good Year for Feminism

—12/24/2014, Huffington Post

Oversimplified and contradictory notions of feminism and gender equality circulate widely in the media. This is not a new phenomenon. In the 1990s, the “feminism is dead” pronouncement had its heyday. Much to all feminists’ chagrin (young and old mobilized as feminists during this time) the phrase was splashed across headlines and the covers of major magazines.7 Media critic Jennifer Pozner called it the false feminist death syndrome, which, according to Bitch Media, is “a time-honored journalistic tradition.”8 While these obituaries continue,9 there is now a counterpart to their narratives: “feminism is everywhere.” At the same time that feminism is being declared dead or irrelevant, feminist ideologies are declared to be engrained in all our lives, like “fluoride in the water.”10 You may have noticed recent evidence of “feminism is everywhere.” A number of celebrities who are especially popular with young women (i.e., Beyoncé, Taylor Swift, Lady Gaga, Emma Watson) have proclaimed to massive global audiences that they are feminists. Mass market books about feminism also abound.

The “feminism is everywhere” trope is a natural progression from the “girl power narrative” instilled early in many girls’ psyches. That narrative espouses that girls can do anything they put their minds to. It is circulated in schools, books, the media, and even parenting manuals. Girls’ apparently inexhaustible opportunities are touted in contrast to the limited experiences available to previous generations of women. In this individualist model, gender equality is the law of the land.

This trifecta of “feminism is dead,” “feminism is everywhere,” and “girls can do anything” is at odds with the well-documented pervasiveness of gender and other interrelated inequalities. The “stalled gender revolution” is the name sociologists have given to the events of the mid-1990s, when women’s advancement was at a standstill following a period of improvements.11 The stall continues today. Evidence for the stalled gender revolution is found in the continuance or worsening of the wage gap and the feminization of poverty (women are poorer than men in every state in the United States). Although it is widely heralded that in many public institutions of higher education women outnumber men, and that women on the whole are more educated than men, women ultimately will make less than men and have more barriers in advancing their jobs and careers. On average, women earn 78 percent of what men earn, while Latina women earn 54 percent of what White men earn. The pay gap, which sociologists attribute to the concentration of women in low-paying jobs,12 has barely budged in at least ten years.13 Even in women-dominated occupations such as nursing and teaching, men earn more—and are often promoted faster.14 A Washington Post headline summed it up: “At This Rate, American Women Won’t See Equal Pay until 2058.”15

Given that the data supporting the existence of the stalled revolution is vast, the prevalent messages about feminism, women, and girls are superficial at best or erroneous at worse. They overstate the existence of gender equality. They reflect an inaccurate image of gender arrangements, and drastically simplify the complexities of inequalities and feminist movements. Cultural discourses such as these result in three interconnected impediments to feminist organizing. First, if gender inequality is not recognized as a social problem, when a woman does experience sexism she may interpret it as an individual problem rather than a systematic problem. Second, when the injustice of gender inequality and the need for redress is overlooked, the matter of gender equality lacks immediacy. Feminists may seem dull and outdated or as though they are overreacting. Third, as a result, feminist organizations and communities may be challenged in building membership or finding allies who are critical to the support of a movement and the cultivation of new feminists. At the same time, the feminist mobilization that is happening is disregarded and undervalued.16

Because of this confusion about the state of feminism and the simultaneous persistence of gender inequality, it is essential to closely examine the feminist movement. The lack of empirical research on the role of feminism in the lives of women today is disproportionate to the significant amount of speculation about the topic.17 While it is sometimes argued that feminism is either dead or in abeyance around the globe, whether or not this is the reality for college students remains largely uninvestigated.18 By introducing the voices of college student feminists and examining their experiences and opinions, I present multiple perspectives on feminism and gender inequalities, and further dismantle the rigid and exclusionary definitions of feminism and feminist protest.

This project provides rich data about the current state of feminism and how it has evolved. Finding Feminism also contributes to the body of literature that questions the usefulness and accuracy of the wave framework. I contend that in order to accurately analyze feminist mobilization and identities, and to discern the energy and impact of a long-lasting social movement, updated understandings of feminism are needed. These understandings should include feminism enacted in everyday, interactional, and intersectional ways, in unexpected locations, in online settings, and in organizations not solely concerned with gender inequality.

Finding Feminism highlights the nuanced and multifaceted nature of feminist movements—and how millennial feminists are mobilizing despite living in a culture that is not always supportive of women. This book asks, How has the feminist movement changed over time? Is the feminist movement alive, dead, or everywhere and nowhere? What are college students’ experiences with and perceptions of social inequality? What are the forms, strategies, and tactics of college student feminism that allow the movement to persist? What are the factors that shape feminist cultures, and how are they influenced by institutional environments?

This study reveals the inaccuracies of the views that feminism is either a relic of the past or naturally within all of us, or that millennials are selfie-obsessed narcissists clueless about the inequalities all around them. Instead, in my diverse sample of students with varying racial/ethnic, class, and sexual identities, a more complex picture emerges about the state of the movement and the characteristics of young activists. However, I do not merely document the obstacles and successes of feminists, or simply record the evolution of the feminist movement. My findings build on extant literature about social movements, gender, and inequality. I connect with scholars who argue for the affirmation of the contemporary U.S. women’s movement,19 long after the decline of the second wave of mass feminism, and even as commentators continue to write about its demise.20 I address larger questions regarding the consequences of the stalled gender revolution21 and possibilities for its reinv...

Table of contents

• Cover
• Title Page
• Copyright Page
• Contents
• Acknowledgments
• 1. Where Have All the Feminists Gone? Millennials and the Unfinished Gender Revolution
• 2. Who Needs Feminism? Gender Inequality and Feminist Identities
• 3. Multicultural Sororities, Women’s Centers, and the Institutional Fields of Feminist Activism
• 4. The Bonds of Feminism: Collective Identities and Feminist Organizations
• 5. Can Facebook Be Feminist? Online, Coalitional, and Everyday Feminist Tactics
• 6. Conclusion
• Appendix: The Research
• Notes
• References
• Index
• About the Author