You've Got 8 Seconds

Communication Secrets for a Distracted World

Paul Hellman

• Publisher: AMACOM
• Year: 2017
• ISBN:
  9780814438312
• Topic: Personal Development
• Subtopic: Communication & Public Speaking

The average attention span has dropped to 8 seconds. To break through to people, you need to focus on your audience, be slightly different, and deliver with finesse.

Every day at work, people do three things: talk, listen, and pretend to listen. Through fast, fun, actionable tips, You've Got 8 Seconds explains what works and what doesn't, what's forgettable and what sticks. With stories, scripts, and examples of good and bad messages, communications expert Paul Hellman reveals three main strategies:

• Focus: Design a strong message - then say it in seconds
• Variety: Make routine information come alive
• Presence: Convey confidence and command attention

You'll discover practical techniques, including the fast-focus method that Hellman uses with leadership teams; how to stand out in the first seconds of a presentation; and 10 actions that spell executive presence.

Whether pitching a project, giving a speech, selling a product, or just writing an email, You've Got 8 Seconds will make sure you get heard, get remembered, and get results.

Table of contents

• Cover Page
• Title Page
• Copyright Page
• Dedication
• Contents
• Acknowledgements
• About the Title . . .
• Should You Read This Book? What If You Don’t Have Time?
• Part I: Capture Attention With Focus
• Part II: Capture Attention With Variety
• Part III: Capture Attention With Presence
• Conclusion: The Next Step
• Notes
• Index
• About Paul Hellman