Do It! Marketing
77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition
- 288 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
Do It! Marketing
77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition
About This Book
Discover the principles, practices, and insider secrets of paid professional speaking success in 77 instant-access "microchapters" that will help you market your smarts, monetize your message, and dramatically expand your reach and revenue.
For thought-leading CEOs, executives, consultants, and entrepreneurs, the true test of your personal brand comes down to one simple question: When you speak, do people listen?
In Do It! Speaking, nationally-acclaimed marketing expert and host of the The Speaking Show Podcast David Newman teaches you how to build a thriving speaking career. Regardless of the speaking venue: in-person events, virtual appearances, conference stages, and any other place where you are being paid to share your expertise with an audience, the powerful articulation of your value, relevance, and impact is what makes experts stand out. But where do you start when you're trying to build your speaking platform?
This book is the definitive guide on how to:
- Develop your speaking-driven revenue streams.
- Quickly commercialize your knowledge in today's economy.
- Bolster your visibility, credibility, and bank account.
- Become a better messenger of your company's message and dominate your marketplace.
Do It! Speaking shows you the inside track on marketing, positioning, packaging, prospecting, outreach, sales, and how to get more and better speaking gigs on behalf of your company, your brand, and yourself.
Frequently asked questions
Information
PART ONE
MARKETING ROCKS
INTRODUCTION
1 STOP THROWING MONEY INTO A MARKETING BLACK HOLE
INSIGHT 1: YOU NEED TO SELL THE SAME WAY THAT YOU BUY.
Table of contents
- Cover Page
- Title Page
- Copyright Page
- Contents
- Prologue: Doing Your Best is not Enough
- Part One: Marketing Rocks
- Part Two: Itâs About Them, Really
- Part Three: Learn to Speak Prospect
- Part Four: Expert Positioning
- Part Five: Dominate Social Media
- Part Six: The âSâ Word
- Part Seven: Get Better Leads
- Part Eight: Get Better Prospects
- Part Nine: Eliminate Roadblocks
- Part Ten: Your Business DNA
- Part Eleven: Personal Success Strategies
- Part Twelve: Taking Action
- Part Thirteen: Your 21-day Marketing Launch Plan
- Acknowledgments
- Index
- About the Author