Orderly Fashion
eBook - PDF

Orderly Fashion

A Sociology of Markets

  1. 240 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Orderly Fashion

A Sociology of Markets

Book details
Table of contents
Citations

About This Book

For any market to work properly, certain key elements are necessary: competition, pricing, rules, clearly defined offers, and easy access to information. Without these components, there would be chaos. Orderly Fashion examines how order is maintained in the different interconnected consumer, producer, and credit markets of the global fashion industry. From retailers in Sweden and the United Kingdom to producers in India and Turkey, Patrik Aspers focuses on branded garment retailers--chains such as Gap, H&M, Old Navy, Topshop, and Zara. Aspers investigates these retailers' interactions and competition in the consumer market for fashion garments, traces connections between producer and consumer markets, and demonstrates why market order is best understood through an analysis of its different forms of social construction. Emphasizing consumption rather than production, Aspers considers the larger retailers' roles as buyers in the production market of garments, and as potential objects of investment in financial markets. He shows how markets overlap and intertwine and he defines two types of markets--status markets and standard markets. In status markets, market order is related to the identities of the participating actors more than the quality of the goods, whereas in standard markets the opposite holds true. Looking at how identities, products, and values create the ordered economic markets of the global fashion business, Orderly Fashion has wide implications for all modern markets, regardless of industry.

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Information

Publisher
Princeton University Press
Year
2010
ISBN
9781400835188
Topic
Design
Subtopic
Fashion Design

Table of contents

  1. Cover
  2. Title
  3. Copyright
  4. Contents
  5. Preface
  6. Introduction
  7. Chapter 1 Garment Sellers in Consumer Markets
  8. Chapter 2 Affordable Fashion
  9. Chapter 3 Entrenching Identities
  10. Chapter 4 Branded Garment Retailers in the Production Market
  11. Chapter 5 Manufacturing Garments in the Global Market
  12. Chapter 6 Branded Garment Retailers in the Investment Market
  13. Chapter 7 Markets as Partial Orders
  14. Appendix I: Empirical Material and Methods
  15. Appendix II: Garment Trade Statistics
  16. Appendix III: The Garment Industry
  17. Appendix IV: Economic Sociology
  18. Appendix V: Fashion Theory and Research
  19. Notes
  20. References
  21. Index