Mass Communications and Media Studies
eBook - ePub

Mass Communications and Media Studies

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  1. 336 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Mass Communications and Media Studies

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Book details
Table of contents
Citations

About This Book

Mass Communications and Media Studies: An Introduction, 2nd edition is a comprehensive yet concise survey of the history of mass communication media, discussing the current state of each medium, and anticipating the future of mass media. Divided into twelve chapters, it can be used in either 16-week semesters or 12-week terms. Retaining the successful organization of the 1st edition, Peyton Paxson writes in an accessible and well-organized manner, catering to both the needs of students and instructors. He begins each chapter with a list of the current issues and trends concerning the chapter's topic, followed by a brief history of that topic, its current state, predictions for the future, an assessment of career opportunities, and discussion questions for critical thinking. More than just updating statistical data, the 2nd edition weaves in discussions of relevant contemporary issues, including crowdsourcing, going 'viral', interactive advertising, tv industry consolidation, 'the internet of things', conflicting ideas of net neutrality and their continuing implications in a more-connected world.

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Information

Publisher
Bloomsbury Academic
Year
2018
ISBN
9781501329968
Edition
2
Topic
Social Sciences
Subtopic
Media Studies
Index
Social Sciences

Table of contents

  1. Cover
  2. Halftitle Page
  3. Title Page
  4. Contents 
  5. Acknowledgments
  6. To the reader …
  7. Part One: An Overview of Mass Communications and Media Studies
  8. Part Two: Traditional Media
  9. Part Three: Emerging Media
  10. Part Four: Changes, Trends, and the Future
  11. Notes
  12. Glossary
  13. Index
  14. Imprint