PART I
Parties and Players
MR. FORD SURVEYS THE WRECKAGE
In the early evening hours of Sunday, March 27, 1927, Henry Ford felt restless. Finding nothing to hold his attention in the vast spaces of Fair Lane, his Dearborn residence, he climbed behind the wheel of his favorite custom-built Ford coupe and set out for his office. His destination was the Ford Motor Companyâs River Rouge headquarters, a sprawling complex one and a quarter miles east of his mansion, just over the Detroit city line. Although Ford had not yet made his plans public, he was working on designs for a new car to replace his belovedâand much malignedâModel T. After spending an hour hunched over blueprints, he decided to return home. By then, it was just after 8:30 p.m. The sun had long since set, and the only illumination was provided by car headlamps reflecting the âfine drizzleâ that obscured visibility and coated the streets.1
The conditions did not deter Ford. He was just four months shy of his sixty-fourth birthday and his wife âwas always fearful of a holdup or kidnapping,â but Ford insisted on chauffeuring himself around town. His car was equipped with a special âgear-shift transmissionâ (in todayâs parlance, a manual transmission), âextra gears,â and unbreakable glass. Unlike cars sold to the general public, Fordâs personal machine could achieve a zippy maximum speed of seventy-five miles per hour. It was a car built for a racer, an expert driver, and a control freak. Ford had once been all three, but in truth, now only the last designation applied with any degree of accuracy. His âcustom of going about alone at all hours has caused concern to his family and friends,â the Washington Post noted, but according to company officials, â âno amount of counsel has availed to change it.â â
Fordâs route home took him west on Michigan Avenue, also marked State Route 12, a well-traveled road linking Detroit to Dearborn. He approached a bridge spanning the winding River Rouge, which kept him company on his journey from the Ford plant to Fair Lane. When he got to the bridge, he was not far from home. Just as he crossed the river, his car was struck from behind and forced from the road. The Ford coupe spun down a fifteen-foot embankment, narrowly passed between two trees, and was saved from entering âthe River Rouge and its 20 feet of swirling waterâ only by a happy intersection with a third tree. Ejected from his auto, Ford lay on the ground for an undetermined time, concussed and unconscious. On regaining his senses, he walked, âbleeding and half-dazed,â the two hundred yards that remained between him and the gate of Fair Lane. The gatekeeper immediately telephoned Mrs. Ford, who âran down the graveled pathâ to meet her husband. âShe and the gatekeeper supported Mr. Ford while he walked 200 feet to his home.â
Once back at the mansion, Clara Ford assisted her husband into bed and then rang their family doctor. Dr. Roy D. McClure, chief surgeon at Dearbornâs Henry Ford Hospital, immediately rushed to Fordâs bedroom and attended him there. In addition to his concussion, Ford suffered cuts to his face and contusions to his ribs and back. No one was told about his accident and injuries, apart from the family and a few trusted advisers. The next day, only the federal judge trying the famous case of Sapiro v. Ford in Detroit was informed. Police reports in Detroit and Dearborn were âsuppressed.â Two nights after the accident, Fordâs condition worsened, and Dr. McClure quietly admitted him to Henry Ford Hospital, where he spent the next three days with Clara; their son, Edsel; and Edselâs wife and children at his bedside. The story was kept from the public for another day, although Ford was about to be called to the witness stand to face hostile questioning from his opponentâs lawyer. Dreading that prospect, Ford âgave explicit instructions to all his associates that not one word should be given to the public,â lest people âbelieve the accident had some connection with the million-dollar Ford-Sapiro libel suit.â2
That connection was exactly what Ford hoped the public would discern, as news of his mishap emerged through his skillful management of the press. On his first full day in the hospital, Wednesday, March 30, Detroit reporters began asking pointed questions about his whereabouts. Word of his hospitalization âleaked outâ that morning, and the press pursued the leak with âpersistent inquiry.â The Ford family and the Ford Motor Company organization âat first denied that anything had happened to the manufacturer.â Then, in the early afternoon, William Cameron, editor of Fordâs newspaper, the Dearborn Independentâthe subject of the lawsuit in which Ford was embroiledâissued a statement. Forced to admit (or given the go-ahead to acknowledge) that Ford was involved in a mishap with his car, Cameron was quick to characterize it as a mere accident and to stress that â âat present Mr. Ford is resting easily and no complications are expected.â â Cameron hastened to add that Ford was convinced that no one intended him harm: â âMr. Ford strongly deprecates the suggestion that the accident was the result of intent on any oneâs part.â â No less well-placed a source than Harry H. Bennett, Fordâs redoubtable, reliable bodyguard and chief of the Ford âsecret service,â also contributed an âauthentic statementâ that no intent to harm or kill was suspected. Bennett âwas satisfied that Fordâs light car was sideswiped by a hit-and-run motorist driving with one arm about a girl or slightly intoxicated.â
The story hit the national press the next day. The suggestion that someone had intended to harm Ford dominated the front-page headlines of all the national newspapers. âMystery in Ford Death Plot,â roared the Detroit Times. âFord Hurt in Death Plot,â proclaimed the Chicago Tribune. Even the somber New York Times piled on: âPlot to Kill Ford Suspected.â The next dayâs papers pushed this theory even more baldly, even as it was announced that Ford was sufficiently recovered to return to his home: âHenry Ford is convinced a deliberate attempt was made to kill him when two unidentified men in a Studebaker touring car forced Fordâs coupe down a steep embankment near Dearborn Sunday night.â
Indeed, by April 1, five days after the accident, Fordâthrough Bennettâwas feeding the press an elaborate, embellished account of the accident that planted the seeds of an assassination plot at the gate of Fordâs home. âWhen Mr. Ford came out of his home on Sunday night,â an official statement declared, âhe saw a couple of men in a Studebaker car.â The men followed Ford to his office, tailed him as he returned home, and rear-ended his vehicle as he crossed the Michigan Avenue bridge. Although the roads were dark, visibility was poor, and Model Ts came equipped with relatively small rearview mirrors, Ford was certain not only that the Studebaker had purposefully forced him from the road but also that the same men had followed him all the way from the Ford Motor Companyâs River Rouge headquarters. On April 1, Ford was quoted as saying that he believed that the incident was âa deliberate attempt to kill him.â The official line on the accident changed considerably in just one day.3
The Ford publicity machine was not foolproof, however. Two young men reported to the police that they had witnessed Fordâs car go off the road but had not seen a Studebaker or any other car involved in the mishap. The Detroit Times identified the witnesses as Ernest Wilhelmi, twenty years old, and Carl Machivitz, nineteen years old, the driver and passenger on the road behind Ford the night of the accident. Injecting âan element of mysteryâ into the episode, they âcontradicted the motor magnateâs version and insisted no other car struck Fordâs.â They said that Fordâs car simply turned abruptly off the end of the bridge, went down the embankment, and landed at the tree. Then, they reported, two men emerged from Fordâs car, not one. They observed as âthe car was being worked forward and backward. Someone must have been inside shifting the gears, they reasoned.â Fearing âa hold-up situation,â they left the scene and reported the accident to the police, who interviewed them and inspected their car. What they found, aside from one missing hubcap, was an intact automobile. Machivitz and Wilhelmi were quickly cleared of all official suspicion and released. For Bennett, they created a dilemma: would the public believe Henry Ford or these two kids?
Not everyone in the press was buying Fordâs story, and not just because of the credibility of the young witnesses. Some newspapers sent reporters to walk the accident site. What they found led them to contradict the official rendition coming out of Dearborn: âThat Mr. Fordâs plight had been exaggerated was indicated by a close inspection of the scene,â the Washington Post observed. âHis car stopped fully 60 feet from the bank of the River Rouge and he could not have been in danger of being drowned unless he had lost control of it and headed back in the direction opposite to that in which he was driving.â Even more damaging, according to the Post, was the fact that had Fordâs car failed to hit the tree that stopped its momentum, its next stop would not have been the river. âHad Mr. Fordâs machine missed the elm tree he would have had before him the wide, level stretch to the Michigan Central embankment in which to recover control of his car.â
Bennett swiftly took charge of a private investigation of the accident, using the considerable resources of the Ford Motor Company. First, he led a citywide search for the Studebaker: âAbout 150 Ford secret police, under Harry H. Bennett, chief of the Ford secret service department, are making a checkup of all Studebaker cars answering the description of the one seen by Ford.â Bennett focused on places that supported the notion of a plot against his employer: âI have looked through several garages but have been unable to find any car corresponding to the one in the mishap. We have gone through the underworld of Detroit, but have obtained no clues.â No one seemed to question the spectacle of Ford employees preempting the job of the Dearborn and Detroit city police: â[The Ford detectives] are engaged in making a car-to-car canvass, quietly and without the assistance of public police.â The Detroit Times even reported that âpolice know the auto license number of the Studebaker,â a âfactâ one might assume Bennett planted, because the paper did not publish the license number, thus inhibiting public participation in the search.4
Second, Bennett quickly reestablished his bossâs control over the public narrative of the accident. This was company tradition. Ford had always carefully controlled what information his company released to the press about his business; he managed the public relations of his accident just as carefully. The press admiringly noted how well that discipline was maintained after the accident: âIt has been a rule of long standing that no one in the Ford organization spoke for publication, and even under the stress of the unforeseen condition this has been adhered to.â Bennett quickly found a way to explain away what the witnesses had seen. The men working on Fordâs car after it landed down the embankment were not Ford and a passenger, Bennett revealed, but âWilliam J. Cameron, editor of Fordâs Dearborn Independent, and Ray Dahlinger, manager of the Ford farm, who came to the scene afterward.â The witnesses, Bennett commented, âbeing young and emotional, were rather excited,â and their stories yielded so many inconsistencies that he was convinced âthat they can be of little service in the hunt for the men in the [Studebaker] car.â On Sunday, April 3, Bennett announced that he had found the car, identified the perpetratorsâwhom he did not nameâand wrapped up his search. Mr. Ford, the newspapers were informed, preferred not to pursue legal action, and the local prosecutor announced that he would drop the matter. Acting as police, prosecutor, judge, and jury, Bennett assured authorities he â âwas convinced it was just an accident,â â whereas âothers high in the Ford organization conveyed the information that the convalescent billionaire still insists that he was the intended victim of assassins.â5
The contradictory messages about whether it was an accident or assassination attempt kept attention focused on Fordâs personal well-being and security. Talk of when he would be able to appear in court was met with statements emphasizing Fordâs valor and dignity: âIssuance of medical bulletins on Mr. Fordâs condition has ceased by his own order. The idea of being put forth to the world as a patient confined to a sick room is said to be strongly distasteful to him.â By the following Monday, eight days after the accident, the Detroit Times was reporting that Ford was âindignant over stories that his reported injuries are a ruse to escape testifyingâ and was âwilling to go to court splinted and bandaged if called.â That resolve lasted the better part of a week, until it became likely that Ford would, in fact, be summoned to the stand by mid-April. Then, headlines proclaimed that Ford had taken another bad turn and would be unable to appear for a long time: â âMr. Ford is a very sick man,â said one of the auto kingâs closest friends. . . . âCertainly he will not be able to testify in the trial for another month unless he is carried in on a stretcher.â â6
The sensational episodeâno matter how dubious its truth-valueâplayed to Fordâs advantage. While he kept to his Fair Lane sickbed, the trial of Sapiro v. Ford proceeded in Detroitâs federal court with a seemingly endless cross-examination of the plaintiff. Whether real or staged, the accident diverted everyoneâs attention from what was going on in court. It also gave Ford exactly what he wanted: an opportunity to survey the wreckage, not of his car but of the libel lawsuit he was desperate to escape. Now he would decide, again with Bennettâs help, how to administer the final blow, how to end an engagement over which he had inexplicably lost control to an enemy he once denounced as the scourge of American civilization.
1
FORDâS MEGAPHONE
If Henry Fordâs mind is an oyster, I failed utterly to open it.
âNew Republic reporter, 19231
Henry Ford, the man who had everything, wanted to own a newspaper. In late 1918, as the nation celebrated the end of the Great War, Ford felt besieged. His once-impervious public image took a beating during the conflict. He had not yet recovered from the embarrassment of his failed peace mission to Europe in 1915, he had just narrowly lost a contentious race for a U.S. Senate seat in his own state, and he still faced two prolonged court battles. One was his libel suit against the Chicago Tribune, which had called him an âignorant idealistâ and an âanarchistâ for opposing U.S. military preparedness on the Mexican border in 1916; the other was a messy battle with minority shareholders of the Ford Motor Company, led by the Dodge Brothers, who were suing to force Ford to pay stock dividends.2
The fallout from these missteps and failed initiatives, not to mention the public relations debacle of keeping his son Edsel out of military service, was bruising. Ford blamed the national press, which was, he thought, âowned body and soul by bankers.â For years, Ford made the press a useful, effective conduit for promoting his car, his company, and his down-home public image, but in the wake of his wartime blunders, he no longer viewed it as friendly: â âThe capitalistic newspapers began a campaign against me. They misquoted me, distorted what I said, made up lies about me.â â What he wanted was access to the hearts and minds of ordinary Americans without having to pass through the biased filter of the mainstream press. He intended to make the paper his voice in the homes of his customers, and he planned to use the paper to do more than just market Model Ts. According to his most recent biographer, Steven Watts, Ford decided to buy the paper during his pacifism campaign, âwhen he became convinced that a hostile press was controlled by banks and other powerful financial interests.â 3 What he sought, in effect, was a paper and print version of a megaphone: an instrument that would amplifyâbut not alterâwhat he wanted to say.
It was a common practice for American industrial magnates to start or acquire newspape...