Journalism and New Media

John Pavlik

• Publisher: Columbia University Press
• Year: 2001
• ISBN:
  9780231502672
• Topic: Languages & Linguistics
• Subtopic: Journalism
• Index: Languages & Linguistics

Ubiquitous news, global information access, instantaneous reporting, interactivity, multimedia content, extreme customization: Journalism is undergoing the most fundamental transformation since the rise of the penny press in the nineteenth century. Here is a report from the front lines on the impact and implications for journalists and the public alike.

John Pavlik, executive director of the Center for New Media at Columbia University's Graduate School of Journalism, argues that the new media can revitalize news gathering and reengage an increasingly distrustful and alienated citizenry. The book is a valuable reference on everything from organizing a new age newsroom to job hunting in the new media.

Part I

Altering News Content

The first part of this book examines the impact of new media on news content. I propose that developments in new media are leading to the development of new storytelling techniques that engage the audience in more contextualized and navigable news reporting. This interactive storytelling embraces a wide range of communication modalities (e.g., text, images, video, graphics), including nonlinear writing—or hypermedia (i.e., links)—and offers possibilities for extraordinary customization and heightened audience involvement. Moreover, news is becoming much more fluid than in the past. In the old world of analog media, a story was typically published by a newspaper or on the evening television news and then perhaps updated the next day. In 2000, news is in constant flux. Updates are continuous. When visiting a Web site, a viewer often first checks when a site was last updated and, if this hasn’t occurred recently, moves on to another site. Software robots even automatically alert “netizens” (citizens of the Internet) when a favorite news site or story has been modified. Chapter 1 examines the changes occurring in storytelling in journalism, and chapter 2 offers an assessment of the state of online journalism in the United States and around the world.

1 Transforming Storytelling: From Omnidirectional Imaging to Augmented Reality

You’re immersed in the evening news of 2010. A ninety-second video bulletin reports an important extraterrestrial discovery on Europa, Jupiter’s largest moon. Using your head-worn display, you look around the surface simply by turning your head. You look at the left-hand portion of the three-dimensional omnivideo (your gaze acts as a mouse would today) and say “select,” and a second window in your immersive environment plasma display reveals a special video inset with detailed animation showing how life began under Europa’s frozen hydrogen crust. A special commentary from Arthur C. Clarke, the inventor of the communications satellite and the man who once posited that life might exist on at least one of Jupiter’s four Galilean moons, explains what it all means for life on earth.

A Journalist’s Medium

It has been said that newspapers are an editor’s medium and that broadcasting is a producer’s medium. To the extent that either of these statements is true, today it can be said that the Internet is a journalist’s medium. The Internet not only embraces all the capabilities of the older media (text, images, graphics, animation, audio, video, real-time delivery) but offers a broad spectrum of new capabilities, including interactivity, on-demand access, user control, and customization. Thus using the new media tools available via the Internet, online journalists can tell stories using whatever modalities and communication features are needed and appropriate for a particular story. Moreover, each audience member can receive personalized news that places each story into a context meaningful to her or him. The only real limits on the Internet as a journalistic medium are bandwidth, connectivity, and credibility of content. All three of these are likely to become much less constraining over time, as bandwidth and connectivity increase (i.e., as transmission speeds increase, allowing for easier access to quality multimedia content, and as the number of citizens connected to the Internet increases) and as citizens become more familiar with the Internet and develop new media literacy skills that allow them to recognize reliable, authentic online sources. Bandwidth and related network congestion are periodically a heightened problem for all online news providers whenever there is a breaking story of particularly great audience interest. In August 1998 Hurricane Bonnie drew such widespread audience demand for updated information that many weather-related sites experienced record demand (e.g., the Weather Channel’s Web site drew its largest audience ever), and the National Hurricane Center had to shut down its informational site because the volume of traffic (estimated at a million hits a day) was interfering with data flow over the network used by meteorologists.¹

Contextualized Journalism

This chapter examines the fundamental nature of the storytelling transformation of journalism in an online, electronic environment and argues that a new form of news is emerging, perhaps best described as contextualized journalism. Contextualized journalism has five basic dimensions or aspects: (1) breadth of communication modalities; (2) hypermedia; (3) heightened audience involvement; (4) dynamic content; and (5) customization.

Communication Modalities

First, and most obviously, news in this new media environment can take advantage of the full range of communication modalities, including text, audio, video, graphics, and animation, as well as emerging capabilities such as 360-degree video. These capabilities enable the journalist to tell each story in a way uniquely suited to it, no longer constrained by the limited modalities available in previous analog media. A variety of fixed media publishing enterprises have demonstrated the value of the enriched storytelling capabilities of multimedia. One noteworthy example is Voyager, a company founded by Bob Stein, whose electronic publishing produced a series of highly acclaimed digital products, such as Poetry in Motion, featuring a rich multimedia presentation of the work of poet Amiri Baraka (formerly known as LeRoi Jones), Starry Night, which explores Van Gogh’s remarkable painting, and First Person: Mumia Abu-Jamal, a report on the black journalist convicted of murder and sentenced to death in a sensational case involving racial and political cross-currents in Philadelphia. Each of the Voyager titles involves not only extensive textual content but a dynamic blend of audio and video that brings each subject to life in a highly contextualized and engaging fashion.² Stein and some of his colleagues from Voyager are now embarking on a new venture called Night Kitchen that brings simple-to-use multimedia authoring tools to the desktop in a product called TK3, which will enable journalists and authors in general to create electronic documents similar in style to the Voyager titles, without the need for a highly trained programmer.³

Unfortunately, online journalism has only slowly begun to incorporate many of these multimedia capabilities. There are several reasons for this. First, except for many television network–based sites, most online news operations (with a parent newspaper or other print operations) do not have extensive traditions in creating multimedia content; neither do they have a culture or set of resources to begin producing such multimedia content easily. Some innovative sites are beginning to produce more original multimedia content, however, and this will grow in the months and years ahead. Second, some news operations tend to view online reporting as merely an extension of their existing activities, and if they are print based, they tend to not view video and audio as terribly relevant. Third, many operations do not have staff with multimedia capabilities and backgrounds and are likely to hire reporters similar to those who have worked for the parent print operations, where the emphasis is on the written word; graphics, images, audio, and video are not part of their training.

A room with an omnidirectional view. Dating to the work of the Lumière brothers in 1890s’ Paris, the constraints of limited-field-of-view photography have provided the fundamental structure of visual storytelling, especially news and entertainment on television and film. Video- and photojournalists, cinematographers, and other videographers have used the frame of the photographic lens to define the linear narrative of visual storytelling. Now, three fundamental developments have made possible a paradigmatic shift in visual storytelling. First, digital video, although not new, has matured and is set to become important not just in production but also in storytelling, as viewers at home and elsewhere will have direct access to video in digital form. Second, a new generation of image and sound acquisition devices (e.g., new 3-D cameras and microphones, high-resolution remote sensing satellite imagery, etc.) will open up the possibilities available to those creating images and video, offering options ranging from panoramic views to three-dimensional immersive environments. Third, the growth of networked media, including today’s Internet and tomorrow’s digital television, will furnish a wide range of creative and interactive alternatives to visual storytellers.

The following discussion examines in detail the nature of a new video system capable of shooting and recording 360-degree views of events, locations, and people. Although the implications of this particular new media technology are significant for journalism, I examine it in depth here as an example of the wide spectrum of new tools that may be influencing the practice and content of journalism in the years to come. It is not my intention to imply that 360-degree imaging is necessarily the most important new media development for journalism; rather, it is illustrative of the coming transformation of news in the digital age.

Bentham’s panopticon. Columbia computer science professor Shree Nayar has invented a camera with an unusually large field of view. Nayar’s invention captures a 360-degree field of vision through a single photographic lens and involves no moving or mechanical parts. The so-called omnidirectional camera employs a CCD camera (a camera with a charge-coupled device) and a standard lens but records light gathered from the surface of a specially crafted parabolic mirror, based in part on principles derived from telescopes of the 1950s designed to permit astronomers to observe the entire night sky through a single lens.

Imagine a sphere encased in a mirror; then cut that mirror in half. Looking into such a highly curved mirror, you would see an entire hemisphere of vision, but the image would be distorted much as an image reflected in a mirror in the house of illusions at a carnival. Processing the omnivideo through software written by Professor Nayar and his doctoral student, Venkat Peri, removes the distortion in the video image and can display the video either as a wide-screen panoramic view or as discrete portions within the overall field of view (i.e., as twelve software “cameras,” each containing 30 percent of the total 360-degree space, can be displayed on a computer monitor).⁴ Professor Nayar has also developed an omnicamera formatted for the World Wide Web and accompanied by a Java applet that permits multiple viewers simultaneously to pan, tilt, or zoom anywhere in the field of view. This is possible because Nayar’s omnicamera involves no mechanical or moving parts; the view is controlled by software. Columbia University licensed a start-up company called Remote Reality in Silicon Alley (an area of Manhattan south of Forty-first Street) to manufacture and sell the camera in two versions, the ParaShot, which shoots still images, and the ParaMax, which shoots full-motion 360-degree video. Other omnidirectional imaging devices and systems are also available on the commercial market, including Internet Pictures Corporation, or iPIX, based in Oak Ridge, Tennessee; i-Move, based in Portland, Oregon; and Be Here,⁵ of Palo Alto, California. iPIX is a widely used commercial 360-degree still imaging system, described in promotional materials as an “interactive photography technique [that] allows the user to be immersed inside a 360 degree digital image representing any environment that can be photographed. The user, via a mouse or keyboard input, is able to navigate in any desired direction in the interactive photograph, magnifying or exploring any part of the image.”⁶

Possible applications of omnidirectional imaging are substantial and wide ranging. Surveillance and security systems will be profoundly altered by the introduction of 360-degree video. An omniview camera can survey an entire scene with virtually no blind spots. Supplanting robotic mechanisms and controls, an omnicamera permits multiple viewers to survey different parts of a scene. Professor Nayar is even developing an omnicamera that could be suspended from the belly of a drone surveillance helicopter. In collaboration with Hagen Schempf’s group at Carnegie Mellon University, Nayar’s research group has developed another called the Cyclops, a six-inch-diameter deployable omnicamera.⁷ It involves a miniature 360-degree camera mounted on a gyroscope and encased in a plexiglass sphere. The sphere, which also contains a microphone for capturing sound and batteries for power, can be rolled into areas unsafe for a person to enter, such as a nuclear power plant where there has been a radiation leak, or a burning building, or even a hostage or terrorist situation. The camera can then transmit a 360-degree video of the location via a wireless transmitter. Another version of the Cyclops has a motor and system of locomotion that allows an operator in a remote location to steer it around objects or corners. The implications for firefighters, police, or even journalists are profound, since such devices would enable safe remote observation of hazardous or inaccessible areas.

Of course, the omnicamera challenges our conventional notions of privacy, as well. In New York City, Mayor Rudolph Giuliani granted Police Commissioner Howard Safir permission to install surveillance video cameras throughout Manhattan, especially in high-crime areas. Imagine the implications if Commissioner Safir installed omnicameras throughout the city. Most people understand that a camera may be watching them when the lens is pointed at them. An omnicamera, however, is watching no matter where it is pointed.

The omnicamera also promises to transform video conferencing, distance learning, and a variety of other applications. For example, consider the potential of an omnicamera installed in a daycare center. When linked to the World Wide Web, parents anywhere in the world with Web access could monitor their children’s activity.

Perhaps more interesting is the use of the omnicamera in journalism. At least two applications spring to mind. First, the omnicamera could allow journalists to do what they already do in a new and perhaps improved way. Today, a one-person news crew on assignment for Time Warner’s twenty-four-hour local cable news operation in New York City must find the story, interview the subject, ask the right questions, and get all the right video. If she’s pointing the camera in one direction and something important happens somewhere else, she must quickly pan the camera or miss an important event. With an omnicamera, the reporter would automatically get all the video, enabling her to concentrate on asking the right questions. This might seem like a small step toward better journalism, but one-person news crews are increasingly common and increasingly pressured to produce broadcast-quality video without much concern about the quality of the journalism. Even a small incremental improvement in the quality of the journalism would be a significant reversal of a decade-long slide in the overall quality of broadcast reporting, especially at the local level. Most local news crews, one person or two (i.e., a reporter with a camera operator), are expected to produce several stories a day, and, given the time needed to get to and from the scene of an event, there is precious little time left either to prepare for an interview or to digest it afterward. And during a breaking news event most reporters, especially if they are expected to broadcast live from the scene, are more occupied with getting a good shot than with getting the story exactly right. If an omnicamera can help even slightly, it will be a worthwhile improvement. An omnicamera could also eliminate the need for cutaway shots of the reporter interviewing the source, which are commonly staged after the fact.

If any of this strikes you as unlikely, think back to the 1993 tragedy ...

Table of contents

• Cover 
• Half title
• Title
• Copyright
• Contents 
• Foreword by Seymour Topping
• Acknowledgments
• Introduction: Understanding the Impact of New Media on Journalism
• Part I. Altering News Content
• Part II. Transforming How Journalists Do Their Work
• Part III. Restructuring the Newsroom and the News Industry
• Part IV. Redefining Relationships
• Part V. Implications for the Future: The Telecommunications Act, Intelligent Agents, and Journalism Practice and Education
• Afterword: Contextualized Journalism: Implications for the Evolving Role of Journalists in the Twenty-first Century
• Notes
• Index