The Strategic Designer
eBook - ePub

The Strategic Designer

Tools & Techniques for Managing the Design Process

  1. 304 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

The Strategic Designer

Tools & Techniques for Managing the Design Process

Book details
Table of contents
Citations

About This Book

Providing insight on how to be a successful and strategic designer, David Holston answers many of the questions plaguing the profession today, including how to boost efficiency and enhance creativity. The design profession has been asking itself some important questions lately: How do designers deal with the increasing complexity of design problems? What skills do designers need to be competitive in the future? How do designers become co-creators with clients and audiences? How do designers prove their value to business?Designers are looking for ways to stay competitive in the conceptual economy and address the increasing complexity of design problems. By adopting a process that considers collaboration, context and accountability, designers move from 'makers of things' to 'design strategists.' The Strategic Designer shows designers how to build strong client relationships, elevate their standing with clients, increase project success rates, boost efficiency, and enhance their creativity.

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Information

Publisher
HOW Books
Year
2011
ISBN
9781440315183
Topic
Design
Subtopic
Graphic Design

Table of contents

  1. Cover
  2. Title Page
  3. Copyright
  4. DEDICATION
  5. ABOUT THE AUTHOR
  6. TABLE OF CONTENTS
  7. foreword: A Shared Language
  8. introduction: The New Designer
  9. chapter 1: Magic Footsteps and Wicked Problems
  10. chapter 2: A Framework for Getting Things Done Well
  11. chapter 3: The Collaborative Designer
  12. chapter 4: Designing in Context
  13. chapter 5: Understanding the Business
  14. chapter 6: Understanding the Audience
  15. chapter 7: What’s the Big Idea?
  16. chapter 8: Making Strategy Visible
  17. chapter 9: Design Accountability
  18. chapter 10: Planning in a Turbulent Environment
  19. chapter 11: Refining Your Process
  20. Acknowledgments
  21. Index