- 304 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
About This Book
Providing insight on how to be a successful and strategic designer, David Holston answers many of the questions plaguing the profession today, including how to boost efficiency and enhance creativity. The design profession has been asking itself some important questions lately: How do designers deal with the increasing complexity of design problems? What skills do designers need to be competitive in the future? How do designers become co-creators with clients and audiences? How do designers prove their value to business?Designers are looking for ways to stay competitive in the conceptual economy and address the increasing complexity of design problems. By adopting a process that considers collaboration, context and accountability, designers move from 'makers of things' to 'design strategists.' The Strategic Designer shows designers how to build strong client relationships, elevate their standing with clients, increase project success rates, boost efficiency, and enhance their creativity.
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Table of contents
- Cover
- Title Page
- Copyright
- DEDICATION
- ABOUT THE AUTHOR
- TABLE OF CONTENTS
- foreword: A Shared Language
- introduction: The New Designer
- chapter 1: Magic Footsteps and Wicked Problems
- chapter 2: A Framework for Getting Things Done Well
- chapter 3: The Collaborative Designer
- chapter 4: Designing in Context
- chapter 5: Understanding the Business
- chapter 6: Understanding the Audience
- chapter 7: Whatâs the Big Idea?
- chapter 8: Making Strategy Visible
- chapter 9: Design Accountability
- chapter 10: Planning in a Turbulent Environment
- chapter 11: Refining Your Process
- Acknowledgments
- Index