Fast Shopper, Slow Store
eBook - ePub

Fast Shopper, Slow Store

A Guide to Courting and Capturing the Mobile Consumer

  1. 48 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Fast Shopper, Slow Store

A Guide to Courting and Capturing the Mobile Consumer

Book details
Table of contents
Citations

About This Book

As a retailer, how can you leverage mobile technology to increase sales? Fast Shopper, Slow Store will show you how. From Best Buy to Borders, retail stores are closing their doors forever. More and more, consumers are looking to their mobile devices for the best products and the cheapest deals, and they all want to buy it faster—at the touch of a button. The shop has lost it connection to this shopper. Gary Schwartz has been at the frontlines of the mobile industry for over a decade, and this book is about what companies can do to build the mobile tools necessary to reestablish a relationship with their mobile shoppers. Rich with examples—from Amazon to Barnes and Noble to Google—Schwartz gives a step-by-step approach to harnessing and executing the strategies necessary for companies to move into the mobile sphere…and see lasting, lucrative results.

Frequently asked questions

Simply head over to the account section in settings and click on “Cancel Subscription” - it’s as simple as that. After you cancel, your membership will stay active for the remainder of the time you’ve paid for. Learn more here.
At the moment all of our mobile-responsive ePub books are available to download via the app. Most of our PDFs are also available to download and we're working on making the final remaining ones downloadable now. Learn more here.
Both plans give you full access to the library and all of Perlego’s features. The only differences are the price and subscription period: With the annual plan you’ll save around 30% compared to 12 months on the monthly plan.
We are an online textbook subscription service, where you can get access to an entire online library for less than the price of a single book per month. With over 1 million books across 1000+ topics, we’ve got you covered! Learn more here.
Look out for the read-aloud symbol on your next book to see if you can listen to it. The read-aloud tool reads text aloud for you, highlighting the text as it is being read. You can pause it, speed it up and slow it down. Learn more here.
Yes, you can access Fast Shopper, Slow Store by Gary Schwartz in PDF and/or ePUB format, as well as other popular books in Business & Consumer Behaviour. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Atria Books
Year
2012
ISBN
9781476703947
Topic
Business
Subtopic
Consumer Behaviour
Index
Business

Table of contents

  1. Cover
  2. Intro to the Dating Guide
  3. Elephants and Donkeys and Shampoo, Oh My!
  4. Barnes & Noble: Store, Library, Museum
  5. Best Buy: Cloud Meets Mall
  6. Amazon.com: Store as Showroom
  7. Tesco: The Paper Store
  8. Google: The Battle for George’s Wallet
  9. Hot Topic: Sell, Sell, Sell!
  10. Facebook, Privacy, and Big Data
  11. Sleeping with the CMO
  12. Endnotes
  13. Copyright