The Semiotics of Che Guevara
eBook - PDF

The Semiotics of Che Guevara

Affective Gateways

  1. 256 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

The Semiotics of Che Guevara

Affective Gateways

Book details
Table of contents
Citations

About This Book

Alberto Korda's famous photograph of Che Guevara titled the "Guerrillero Heroico" has been reproduced, modified and remixed countless times since it was taken on March 5, 1960, in Havana, Cuba. This book looks again at this well-known mass-produced image to explore how an image can take on cultural force in diverse parts of the globe and legitimate varying positions and mass action in unexpected global political contexts. Analytically, the book develops a comparative analysis of how images become attached to a range of meanings that are absolutely inseparable from their contexts of use. Addressing the need for a fluid and responsive approach to the study of visual meaning-making, this book relies on multiple methodologies such as semiotics, research-creation, multimodal discourse analysis, ethnography and phenomenology and shows how each method has something to offer toward the understanding of the social and cultural work of images in our globally oriented cultures.

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Yes, you can access The Semiotics of Che Guevara by Maria-Carolina Cambre in PDF and/or ePUB format, as well as other popular books in Languages & Linguistics & Linguistic Semantics. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Bloomsbury Academic
Year
2014
ISBN
9781472512222
Edition
1
Topic
Languages & Linguistics
Subtopic
Linguistic Semantics
Index
Languages & Linguistics

Table of contents

  1. FC
  2. Half Title
  3. Title Page
  4. Copyright
  5. Dedication
  6. Contents
  7. List of Illustrations
  8. 1. Introduction
  9. 2. Stealing the Image? Copyright and the Failed Branding of Che Guevara’s Image
  10. 3. Virtual Resurrections: Che Guevara’s Image as Place of Hope
  11. 4. Revolution Within: Youth and the Face of Che Guevara in Venezuela
  12. 5. Beyond Semiotics: The Agency of Che Guevara’s Image in East Timor
  13. 6. Alchemy : Indigenous and Artistic Methods for Understanding the Work of Che’s Image
  14. 7. About Face
  15. 8. The Unfinished Business of the Guerrillero Heroico: Queering Che
  16. Notes
  17. Bibliography
  18. Index