Fashionable Childhood
eBook - PDF

Fashionable Childhood

Children in Advertising

  1. 264 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Fashionable Childhood

Children in Advertising

Book details
Table of contents
Citations

About This Book

Fashionable Childhood is the first book to critically examine representations of children and childhood through fashion media. Focussing on themes such as innocence, sexuality, class, and gender, this book provides a detailed and fascinating overview of the topic over the last 40 years. With case studies of advertising campaigns from international fashion brands such as Calvin Klein, Dior, Ralph Lauren and in-depth research into Italy's special edition of Vogue dedicated to childrenswear, Vogue Bambini, Fashionable Childhood examines the ways children's fashion is presented globally. With the market for children's fashion witnessing rapid growth in recent years, this exciting book will be of particular interest and value to students of fashion marketing, promotion, journalism, history, and theory.

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Yes, you can access Fashionable Childhood by Annamari Vänskä, Eva Malkki in PDF and/or ePUB format, as well as other popular books in Social Sciences & Children's Studies in Sociology. We have over one million books available in our catalogue for you to explore.

Information

Table of contents

  1. Cover
  2. Contents
  3. List of Illustrations
  4. Acknowledgments
  5. Introduction: Childhood as Media Spectacle
  6. 1 Historically Constructed Childhood
  7. 2 Children through Fashion
  8. 3 Innocent Children
  9. 4 Eroticized Innocence
  10. 5 Fashion as the Sexualizer of Children?
  11. 6 Heterosexual Innocence
  12. 7 Queer Children in Fashion Advertising
  13. 8 Sexualization Is the Name of the Game
  14. Epilogue: The Right to One’s Own Style
  15. Notes
  16. Sources and Bibliography
  17. Index