Leading Innovation, Creativity and Enterprise
eBook - PDF

Leading Innovation, Creativity and Enterprise

  1. 256 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Leading Innovation, Creativity and Enterprise

Book details
Table of contents
Citations

About This Book

Drawing upon cutting edge research from academia but expressed clearly and concisely for the busy person seeking practical inspiration, Leading Innovation, Creativity and Enterprise will feature numerous case examples from companies such as Virgin, Pfizer, Roche and Fuji Film.
The book deals with questions such as:
What are the roots of creativity and imagination? ¡ How can we create the physiological and mental states under which creativity happens naturally rather than having to rely on creative thinking tools?
¡ What kind of leadership is required to make creativity and innovation business as usual behaviours in your enterprise?
¡ What is the role of technique in engendering creativity within teams? What are the most effective and reliable recipes for team based creativity?
¡ What ensures that creativity turns into innovation? What stops it?
In exploring these questions, the book will show you how to produce and lead creative teams, as well as build an innovative company culture.

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Yes, you can access Leading Innovation, Creativity and Enterprise by Peter Cook in PDF and/or ePUB format, as well as other popular books in Business & Business Development. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Bloomsbury Information
Year
2016
ISBN
9781472925411
Edition
1
Topic
Business
Subtopic
Business Development
Index
Business

Table of contents

  1. Cover page
  2. Halftitle page
  3. Title page
  4. Copyright page
  5. Dedication
  6. Contents
  7. Acknowledgements
  8. Introduction
  9. Part One Innovation, creativity and you
  10. Part Two Innovation, creativity and enterprise
  11. Bibliography
  12. Index