- 192 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
151 Quick Ideas to Increase Sales
About This Book
Sales is the lifeblood of the vast majority of companies. Without the influx of new business, most organizations would wither and die. So sales must be successful, not just once in a while but constantlyâevery month, every week, every day.
Because we constantly need more sales we also need new ideas for identifying and contacting our prospects, for understanding and meeting their needs and most of all, for inspiration to fight the good fight.This book will be a wise and ambitious member of your sales team, a one-time investment that will pay for itself over and over again. No commissions required!
151 Quick Ideas to Increase Sales is all about increasing the return on the investment you make in your organization's business development program. It will break down the walls between the sales function and the other promotional elements in a typical marketing mix, allowing for a more synergistic approach to sales. 151 Quick Ideas to Increase Sales shows you proven sales tactics from a variety of business models and how to put them to work in your own programs. Tactics such as:
- â Branding Your Products
- â Creating Cross Promotions
- â Letting direct mail deliver
- â Selling More to Existing Clients
- â Reaching Out to the Community
These ideas will allow you to leverage the assets and momentum present in your existing system, and use your skills and knowledge to get exactly what you need and want more sales!
Frequently asked questions
Information
Table of contents
- Title Page
- Copyright Page
- Table of Contents
- How to Use This Book
- Introduction
- 1 - Business Development Is the Bottom Line
- 2 - Marketing 101: Lots of Ways to Influence Sales
- 3 - The Three-Phase Business Development Process
- 4 - Trust- and Rapport-BuildingâItâs Still Sales
- 5 - The Formal Sales Cycle: Parts Are Parts
- 6 - They May Be Clients AlreadyâBut Itâs Still Sales
- 7 - Clarify What Youâre Really Selling
- 8 - Understand the Lifetime Value of Your Customers
- 9 - Understand the Impact Business Goals Have on Prospecting
- 10 - Understand How YOU Add Value
- 11 - Inventory Your Business Development Assets
- 12 - Round Up Collateral Materials
- 13 - Get More Customersâthe Good Kind
- 14 - Uncover Your Path to Sales
- 15 - Dump the Dead Weight
- 16 - Do You Have Brand?
- 17 - Share Your Bounty With the Community
- 18 - All Roads Lead to Sales
- 19 - Advertising Has a Place
- 20 - Public Relations Are Rich in Paybacks
- 21 - They Call It Earned Media for a Reason
- 22 - Publicize Your Publicity
- 23 - The Media Is Your FriendâNot Your Mother
- 24 - The Community Wants to Know and Love You
- 25 - Websites Are More Than 24/7 Brochures
- 26 - Pricing Strategies Are Way More Than a Discount Program
- 27 - Cross-Promotions Can Help You Make New Friends
- 28 - Let Trade Shows Show You the Way
- 29 - Direct Sales Arenât Always Direct
- 30 - Cold Calls Can Warm Things Upâor, âThe Cracker Jack Momentâ
- 31 - A Territory Management Approach Lends Perspective
- 32 - Direct Mail Still Delivers
- 33 - Publishing Your Ideas Increases Exposure
- 34 - Cause Marketing Takes It to Heart
- 35 - Speak and Grow Rich... in Prospects and Sales
- 36 - Customer Referrals Are Rare Birds
- 37 - Event Marketing Is a Hot Property
- 38 - Find the Synergy Inherent in Your Own Programs
- 39 - Develop Sales Objectives for Improved Performance
- 40 - Identify the Most Efficient Strategic Approach Ideas
- 41 - Selling More to Existing Clients
- 42 - Going Beyond the Transaction
- 43 - Quicker Closes Equal More Time for More Sales
- 44 - Organize a Collaborative Workplace
- 45 - Innovation Gets Attention
- 46 - Time Organize Your Business
- 47 - Momentum Markers
- 48 - Sales: Itâs Not About You
- 49 - Create an Opportunity-Focused Strategic Acount Profile
- 50 - Go Wide and Deep With Key Contacts
- 51 - Mission PossibleâMission Profitable
- 52 - Market Position Matters
- 53 - Be a Budget Bandit
- 54 - Are You Speaking Their Language?
- 55 - Customer Satisfaction Connects Us All
- 56 - Knowledge of the Competition Inspires Confidence
- 57 - Industry Insights Shine a Bright Light
- 58 - When Opportunity Knocks, Who Will Get the Door?
- 59 - Income and Expense Streams Mean Business
- 60 - Staffing Gaps Cut a Wide Path
- 61 - Interesting Fellows
- 62 - Short-Term Goals Are Golden
- 63 - Big Red Truck
- 64 - Tap Into the Momentum Present in the Universe
- 65 - Referrals Come Easier With Celebration
- 66 - Regulate This!
- 67 - Patriotism Serves Up American Consumers
- 68 - Itâs Fair to Say
- 69 - Partnering With Worthy Causes Helps You Make New Friends
- 70 - A Motherâs Day Makeover
- 71 - Information Overload Meets Relevant Intelligence
- 72 - Be Bold: Stand for Something
- 73 - Be Real: Share Yourself and Your Stories
- 74 - Be Kind: Show Genuine Interest and Concern
- 75 - Talk Easily About Money: Pricing
- 76 - Talk Easily About Money: Add-On Projects
- 77 - Talk Easily About Money: Invoicing
- 78 - Understand the Value of a No-Sale
- 79 - Retail Stores Put Up a Good Front
- 80 - The Principle of the Loss Leader
- 81 - Convenience Stores Give You Gas
- 82 - Popular Brands Use Celebrities to Strengthen Credibility
- 83 - So Many Choices, So Little Time
- 84 - Inventors Use Infomercials to Tell a Complex Story
- 85 - Big Tickets Get Big Thanks
- 86 - A Chocolate on Your Pillow
- 87 - Independent Consultants Go One-on-One
- 88 - Consultants Live Their Work
- 89 - Home Builders Do the Work
- 90 - Big Business Inspires Big Ideas
- 91 - Marketing Is a Hard Number
- 92 - Coffee Shops Invite Us to Hang Out
- 93 - Free Cell Phones Arenât Free
- 94 - A Web-Based Business Thrives on Visitors
- 95 - Converting from Free to Fee
- 96 - Affiliate Programs Multiply Your Efforts
- 97 - Events Accomplish Success With Grassroots Efforts
- 98 - Events Rally Corporate Support
- 99 - Not-for-Profits Get People to Help Them Sell
- 100 - Galleries and Museums Host Special Showings
- 101 - Do You Want BBQ With That Windshield?
- 102 - Bloggers Stir the Water
- 103 - The Bookstore Bonanza
- 104 - Scrip Bank Multiplies the Love
- 105 - Media Outlets Take Their Own Medicine
- 106 - Retirement Communities Give Away Vacations
- 107 - Harley Davidson Builds Community
- 108 - You Can Do It, We Can Help!
- 109 - Organizations Have Long Memory
- 110 - Real Estate Agents Do Open Houses
- 111 - Buffet Style Feeds the Masses
- 112 - Assisted Living Assists Future Prospects
- 113 - More People Selling Is Better
- 114 - Make Sure Everyone Knows What You Sell
- 115 - Keep Employees Engaged
- 116 - Develop Your Corporate Information Bite
- 117 - Suppliers Can Help You Sell
- 118 - Customers Can Help You Sell
- 119 - The Community Can Help You Sell
- 120 - 100 Percent Participation in Intelligence-Gathering
- 121 - An Attitude for Business Development
- 122 - Skills for Business Development
- 123 - Everyday Things That Impact Sales
- 124 - How to Lose a Customer
- 125 - Product Category Makeover
- 126 - Microwave Customers
- 127 - Target Market Overview
- 128 - Plan Ahead to Keep Them Talking
- 129 - 5 Levels of Deep
- 130 - Study Solutions to Your Customerâs Problems
- 131 - Build Memorable Sales Presentations
- 132 - Daily Nourishment Essentials
- 133 - Stay in Front of Your Clients Every Week
- 134 - Invest in Yourself
- 135 - Become an Expert (Itâs Easier Than You Think)
- 136 - Keep Your Promises
- 137 - Use the Buddy System
- 138 - Go on Retreat
- 139 - When You Feel the Pull
- 140 - Changing Places
- 141 - Reality Check 101: Income
- 142 - Reality Check 102: Target Market
- 143 - Reality Check 103: Approach
- 144 - We Manage What We Measure
- 145 - Leading and Lagging Indicators
- 146 - Measure What Matters to Customers
- 147 - Measure What Matters in Your Business
- 148 - Say Thank YouâOften
- 149 - Live Thankfully
- 150 - A View of Abundance
- 151 - Celebrate and Reward Success
- Appendix
- About the Author