The twentieth volume of Research in Consumer Behavior presents twelve chapters, selected from the best papers submitted at the 13th annual Consumer Culture Theory Conference held in Denmark in June 2018. Aligned with the conference's thematic emphasis on storytelling, the contributors' research stories open the eyes and minds of readers to thought-provoking ideas, theories, and contexts.
This book will allow researchers and graduate students working in the area of consumer research and marketing to explore three narrative lines that were prevalent during the conference: 'Objects and their doings', 'Glocalization', and 'Constituting Markets'. The volume concludes with an awarded paper by Brown, who takes a critical look at the quality of storytelling in the CCT tradition and helps us learn from the great storytellers of the past.

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Yes, you can access Consumer Culture Theory by Domen Bajde, Dannie Kjeldgaard, Russell W. Belk, Domen Bajde, Dannie Kjeldgaard, Russell W. Belk in PDF and/or ePUB format, as well as other popular books in Business & Consumer Behaviour. We have over one million books available in our catalogue for you to explore.

Information

Publisher

Emerald Publishing Limited

Year

2019

ISBN

9781787542853

Topic

Business

Subtopic

Consumer Behaviour

Index

Business

Consumer Culture Theory
Consumer Culture Theory
Content
List of Contributors
List of Figures
List of Tables
Introduction – Consumer Culture Fairy Tales
PART I: OBJECTS AND THEIR DOINGS
Chapter 1: Love and Locks: Consumers Making Pilgrimages and Performing Love Rituals
Chapter 2: The Life and Death of Anthony Barbie: A Consumer Culture Tale of Lovers, Butlers, and Crashers
Chapter 3: “When Your Dog Matches Your Decor”: Object Agency of Living and Non-Living Entities in Home Assemblage
Chapter 4: “I’m Only a Guardian of These Objects”: Vintage Traders, Curatorial Consumption and the Meaning(s) of Objects
PART II: GLOCALIZATION
Chapter 5: Story of Cool: Journey from the West to Emerging Arab Countries
Chapter 6: Ethnic Identification: Capital and Distinction Among Second-Generation British Indians
Chapter 7: Cognitive Polyphasia, Cultural Legitimacy, and Behavior Change: the Case of the Illicit Alcohol Market in Kenya
PART III: CONSTITUTING MARKETS
Chapter 8: Magic Towns: Creating the Consumer Fetish in Market Research Test Sites
Chapter 9: Humanizing Market Relationships: the DIY Extended Family
Chapter 10: Patriotism as Creative (Counter-)Conduct of Russian Fashion Designers
Chapter 11: Culinary Communication Practices: The Role of Retail Spaces in Producing Field-Specific Cultural Capital
PART IV: QUOTH THE RAVEN
Chapter 12: Duck, It’s a Raven! Writing Stirring Stories with Andersen’s Sinister Shadow
Index