Sloganization in Language Education Discourse
Conceptual Thinking in the Age of Academic Marketization
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Sloganization in Language Education Discourse
Conceptual Thinking in the Age of Academic Marketization
About This Book
This volume focuses (self-)critically on sloganization as an emergent phenomenon in language education discourse. Motivated by an increasing uneasiness with a number of widespread concepts in current language education research that have become sloganized, this volume comprises a collection of chapters by international scholars that scrutinize the discourse of language education, identify popular slogans and reconstruct the sloganization processes. It promotes critical self-reflection of scholars and professionals in the field of language education ā a field that has widely been dominated by the need to develop innovative approaches and practices, at the expense of self-critical work that attempts to situate the field and its approaches within wider historical, cultural and conceptual contexts.
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Table of contents
- Cover-Page
- Half-Title
- Series
- Title
- Copyright
- Contents
- Contributors
- 1. Sloganization in Language Education Discourse: Introduction
- 2. We Innovators
- 3. The Only Turn Worth Watching in the 20th Century is Tina Turnerās: How the Sloganization of Foreign Language Research CanĀ Impede the Furthering of Knowledge and Make Life DifficultĀ for Practitioners
- 4. Slo(w)ganization. Against the Constant Need for Re-inventing theĀ Discourse on Language Education: The Case of āMultiple Intelligencesā
- 5. Just Another Prefix? From Inter- to Transcultural Foreign LanguageĀ Learning and Beyond
- 6. On Common āExposureā and Expert āInputā in Second LanguageĀ Education and Study Abroad
- 7. What on Earth is āLanguage Commodificationā?
- 8. Superdiversity and Why It Isnāt: Reflections on Terminological Innovation and Academic Branding
- 9. Sloganization: Yet Another Slogan?
- Index