Getting to Like
eBook - ePub

Getting to Like

How to Boost Your Personal and Professional Brand to Expand Opportunities, Grow Your Business, and Achieve Financial Success

  1. 256 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Getting to Like

How to Boost Your Personal and Professional Brand to Expand Opportunities, Grow Your Business, and Achieve Financial Success

Book details
Table of contents
Citations

About This Book

In the last decade alone, the face and nature of the job market has evolved dramatically. It's now a given that personal branding will have a significant impact on your professional opportunities. It's not an exaggeration that your brand and reputation could make--or break--your career. In order to connect with new employers and clients and transform your potential into success, you need to establish your unique digital identity, build strong relationships with your audience(s), and gain visibility for all the right reasons. Getting to Like is a practical, actionable guide to anticipating and staying one step ahead of the curve--and your competition. Each chapter provides specific examples for effective communication and engagement, including:

  • Strategies for both in-person and digital channels.
  • Interviews, case studies, and advice from branding and marketing experts.
  • Specific guidelines for successfully navigating the most essential platforms.

It's a crowded, competitive marketplace out there. Getting to Like will help you stand out, make your voice heard, and take those crucial steps toward future-proofing your career.

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Yes, you can access Getting to Like by Jeremy Goldman, Ali Zagat in PDF and/or ePUB format, as well as other popular books in Betriebswirtschaft & Business allgemein. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Career Press
Year
2016
ISBN
9781632659514
Topic
Betriebswirtschaft
Subtopic
Business allgemein

Table of contents

  1. Cover Page
  2. Title Page
  3. Copyright Page
  4. Acknowledgments
  5. Contents
  6. Introduction: Why Does Personal Branding Matter? And Why Should You Be Reading This?
  7. Chapter 1: Who Needs to Care About Personal Branding?
  8. Chapter 2: How to Lay the Groundwork for Branding Success
  9. Chapter 3: Ways to Make Your Voice Heard via Content
  10. Chapter 4: Branding on a Platform-by-Platform Basis
  11. Chapter 5: Engagement
  12. Chapter 6: Using LinkedIn to its Fullest Capacity
  13. Chapter 7: Becoming a Twitter Virtuoso
  14. Chapter 8: Networking and IRL Meetings
  15. Chapter 9: Authenticity
  16. Chapter 10: Juggling Personal Brand Identity
  17. Chapter 11: Avoiding and Recovering From a Branding Disaster
  18. Chapter 12: Retargeting and Updating Your Brand
  19. Chapter 13: Getting Feedback on Your Personal Brand
  20. Chapter 14: Brand Maintenance: Ongoing Upkeep and Measurement of Your Brand
  21. Chapter 15: Becoming Awesome
  22. Conclusion
  23. Notes
  24. Index
  25. About the Authors