Tongue Of The Tiger: Overcoming Language Barriers In International Trade, The
eBook - PDF

Tongue Of The Tiger: Overcoming Language Barriers In International Trade, The

Overcoming Language Barriers in International Trade

  1. 196 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Tongue Of The Tiger: Overcoming Language Barriers In International Trade, The

Overcoming Language Barriers in International Trade

Book details
Table of contents
Citations

About This Book

This book analyses the communication processes of international trade between producers, their suppliers, and traders in Asia, and buyers in other parts of the world. Communication across language and cultural barriers is an indispensable part of, and one of the most practical problems encountered in, international trade and production. The analysis provided in this book is based on a large and unique collection of authentic documents of business communication. It leads to a deeper understanding of the factors, problems and skills associated with successful trading, and develops practical guidelines for overcoming language barriers. These are important both for the success of trading businesses and for the development of trade-oriented nations in Asia.This book is suitable for use by students in polytechnics and advanced undergraduates in international business courses, as well as in graduate programmes in economic theory and in applied linguistics. It will be valuable reading for business managers, import/export managers, and merchandisers in Asia and in Europe/North America/Oceania.Researchers and teachers in transaction cost economics/industrial organisation, international business, business communication & negotiation, applied linguistics, and English for business purposes will also find this book useful.

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Yes, you can access Tongue Of The Tiger: Overcoming Language Barriers In International Trade, The by Rolf D Cremer, Mary J Willes in PDF and/or ePUB format, as well as other popular books in Economics & Macroeconomics. We have over one million books available in our catalogue for you to explore.

Information

Publisher
World Scientific
Year
1998
ISBN
9789812812568
Topic
Economics
Subtopic
Macroeconomics
Index
Economics

Table of contents

  1. Table of Contents
  2. Acknowledgements
  3. List of Tables and Figures
  4. Introduction
  5. Chapter 1 Societies and Livelihoods Built on Trade
  6. Chapter 2 The Industrial Organisation of International Trade: The Case of Hong Kong and Macau
  7. Chapter 3 The Language of International Trade Deals
  8. Chapter 4 Five Case Studies
  9. Chapter 5 Towards a Description of Trade English
  10. Conclusion
  11. Appendix Yachtsman Jersey 3
  12. List of References
  13. Access to the Database
  14. Index