- 88 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
Optimal Investment And Marketing Strategies
About This Book
Over the past decade, innovative technologies have resulted in an extensive growth of new services. Each new service requires a number of management and marketing decisions to be made well in advance of its launch and throughout its entire life cycle.
This book develops mathematical models to facilitate decision-making dealing with technologically innovative services. Specifically, it develops (i) models for optimal pricing strategies of subscription services on monopolistic and duopolistic markets; (ii) an analytical model for optimal investment and optimal pricing strategies for innovative maintenance service contracts; and (iii) a model for targeting customers in marketing campaigns. In addition, the models (i)–(iii) can also be used to forecast an aggregate demand for a new service as well as the service demand for each individual customer.
Contents:
- Introduction
- Literature Review
- Migration of Customers and Targeting Customers for Marketing Campaigns
- Optimal Service Pricing (Single-Period Model)
- Optimal New Service Pricing in Monopoly (Dynamic Model)
- Optimal New Service Pricing in Duopoly (Dynamic Model)
- Optimal Investment and Pricing Strategies for Post-Production Service Contracts
Readership: Professionals, academics and graduate students in operations management, systems engineering, optimization & control theory, and mathematical modeling.
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Table of contents
- Cover
- Half Title
- SYSTEMS RESEARCH SERIES
- Title
- Copyright
- dedication
- contents
- chapter 1
- chapter 2
- chapter 3
- chapter 4
- chapter 5
- chapter 6
- chapter 7
- chapter 8
- Bibiliography