eBook - PDF
Gaining Momentum: Managing The Diffusion Of Innovations
Managing the Diffusion of Innovations
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- 448 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
Gaining Momentum: Managing The Diffusion Of Innovations
Managing the Diffusion of Innovations
Book details
Table of contents
Citations
About This Book
Diffusion, or the widespread adoption of innovations, is a critical yet under-researched topic. There is a wide gap between development and successful adoption of an innovation. Therefore, a better understanding of why and how an innovation is adopted can help develop realistic management and business plans. Most books on this topic use a single-discipline approach to explain the diffusion of innovations. This book adopts a multi-disciplinary and managerial process approach to understanding and promoting the adoption of innovations, based on the latest research and practice. It will be of interest to graduates and researchers in marketing, product development and innovation courses.
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Yes, you can access Gaining Momentum: Managing The Diffusion Of Innovations by Joe Tidd in PDF and/or ePUB format, as well as other popular books in Business & International Marketing. We have over one million books available in our catalogue for you to explore.
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Table of contents
- Contents
- Preface
- List of Contributors
- Part I Generic Factors Influencing the Diffusion of Innovations
- Part II Sector-Specific Dynamics of Diffusion
- Part III Prediction of Future Patterns of Diffusion
- Index