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- 232 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
Advertising in Modern and Postmodern Times
Book details
Table of contents
Citations
About This Book
How does advertising position itself in consumer culture? In what ways does it ?create? desire and wants? This richly illustrated, incisive text produces the most complete critical introduction to advertising culture. Advertising in Modern and Postmodern Times:
- provides a comprehensive discussion of the main theories
- shows you how real adverts work, together with reproductions of advertising images and copy
- demonstrates how advertising constructs subjects
- provides an instructive historical overview of advertising
- explores the relationship between advertising and industrial capitalism.
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Yes, you can access Advertising in Modern and Postmodern Times by Pamela Odih in PDF and/or ePUB format, as well as other popular books in Betriebswirtschaft & Werbung. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Cover
- Contents
- Acknowledgements
- Introduction
- Part 1
- Chapter 1
- Chapter 2
- Part 2
- Chapter 3
- Chapter 4
- Part 3
- Chapter 5
- Chapter 6
- Chapter 7
- Conclusion
- Bibliography
- Index