International Spa Management
eBook - PDF

International Spa Management

Principles and practice

  1. 256 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

International Spa Management

Principles and practice

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About This Book

•The first text to provide a thorough insight into the world of spa management – an international growth phenomenon;•Written by a team of industry and academic experts from a leading intuition in the field of spa management education;•Look at all aspects of spa management from HR and training, to marketing and finance;•Responds to calls for more rigorous research in the field of spa and provides a much needed text for the study of spa.The spa industry is big business - it's estimated worth is $60 billion, and averages 18% annual growth. The number of day spas has increased by 34.4% globally, from 2003 to 2006; in the same period the number of medical spa locations more than doubled.Even though spa has a long and extensive history, spa education is relatively new, with education at degree level newly introduced across the world. This is in response to the current recognised shortage currently of adequately trained and experienced individuals across all levels in the industry.International Spa Management is the first text to address these industry needs. It provides a sound and though guide for all future spa managers looking at all aspects on the successful running of a spa facility. Divided into four parts it discusses the following: •The spa industry: types (mineral and thermal) and destinations•The spa consumer: behaviour, service and spa design•The business of spas: marketing, operations, finance and training•Future directions: strategizing for the future

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Yes, you can access International Spa Management by Sarah Rawlinson, Tim Heap, Sarah Rawlinson, Tim Heap in PDF and/or ePUB format, as well as other popular books in Business & Hospitality, Travel & Tourism Industry. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Goodfellow Publishers
Year
2017
ISBN
9781910158715
Topic
Business
Subtopic
Hospitality, Travel & Tourism Industry
Index
Business
5
5 
The 
Wellness 
Industry: 
From 
Therapy 
to 
Hedonism
Pascal 
Mandelartz 
and 
Isobel 
Stockdale
“Time 
and 
Silence 
are 
the 
most 
luxurious 
things 
today.” 
Tom 
Ford
Introduction
Bathing 
in 
thermal 
waters, 
massages, 
beauty 
treatments, 
alternative 
medicine 
– 
the 
spec-
trum 
of 
products 
and 
services 
offered 
by 
the 
wellness 
industry 
is 
large, 
as 
outlined 
in 
this 
book. 
Boundaries 
between 
self-indulgence 
and 
therapeutic 
necessity 
are 
blurred. 
The 
intention 
of 
this 
chapter 
is 
to 
further 
the 
debate 
on 
the 
conceptualisation 
of 
clas-
sications 
of 
wellness 
products 
and 
services 
offered 
by 
the 
industry. 
The 
aim 
is 
to 
provide 
insights 
into 
the 
broad 
variety 
of 
products 
and 
services 
offered 
by 
the 
wellness 
sector, 
catering 
for 
market 
specics 
from 
products, 
including 
medical 
elements 
to 
products 
that 
include 
elements 
of 
hedonism. 
To 
enable 
the 
visualisation 
of 
such 
a 
scale, 
wellness 
prod-
ucts 
have 
been 
placed 
within 
a 
spectrum 
to 
allow 
a 
differentiation 
of 
products 
that 
cater 
for 
medical 
wellbeing 
in 
comparison 
to 
offerings 
that 
cater 
for 
the 
decadence 
of 
pamper-
ing 
and 
luxury. 
The 
chapter 
discusses 
the 
broader 
lines 
of 
providing 
remedies 
and 
cures 
in 
comparison 
to 
services 
which 
have 
no 
scientically 
proven 
or 
at 
least 
questionable 
impacts 
on 
the 
physical 
health 
of 
guests, 
in 
an 
industry 
that 
faces 
increasing 
competition, 
forcing 
further 
product 
segmentation 
and 
development.

Table of contents

  1. 1 The Evolution of Spa
  2. 2 The Spa Industry Today
  3. 3 Thermal and Mineral Springs
  4. 4 Eco-spa: Sustainability Agenda in the Spa Industry
  5. 5 The Wellness Industry: From Therapy to Hedonism
  6. 6 Principles and Practices of Spa Consumer Behaviour
  7. 7 Guest Service and the Guest Journey
  8. 8 Spa Operations Management
  9. 9 Selling the Total Spa Product
  10. 10 Marketing for the Spa Industry
  11. 11 Developing an Effective Human Resource Strategy in the Spa Industry
  12. 12 Finance for the Spa Industry
  13. 13 Training and Development in the Spa Industry
  14. 14 Strategic Management in the Spa Industry
  15. 15 Future Directions
  16. I Index
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