Branded Faith
eBook - ePub

Branded Faith

Contextualizing the Gospel in a Post-Christian Era

  1. 180 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Branded Faith

Contextualizing the Gospel in a Post-Christian Era

Book details
Table of contents
Citations

About This Book

Christianity may be the greatest story ever told, but in Western culture it is losing ground against the powerful forces of secularization. In examining the root causes of this cultural shift, does the church have anything to learn from secular society and the business sector? For decades the church has resisted the idea of using business methodologies in the religious sphere. Yet a closer look reveals that most church hierarchies have borrowed much of their organizational structure from the business sector. But the church is not alone in its borrowing. Today the lines between the church and the business sector are blurred, as both entities influence each other interchangeably. In Branded Faith, Rajkumar Dixit enters an engaging and intellectually stimulating analysis of what the church can learn from the business practices of marketing, branding, and contextualization. Using examples drawn from widely recognized companies such as Nike, Starbucks, Coca-Cola, and Subway, Dixit systematically builds a case for the power of a story, and emphasizes the importance of seeking culturally relevant ways to spread it. Those who care deeply about sharing Christianity powerfully and effectively will find in Branded Faith a thoughtful presentation of ideas on how to maintain the integrity of the gospel, while exploring fresh methods of communicating the good news to a postmodern society.

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Information

Publisher
Wipf and Stock
Year
2010
ISBN
9781498272674
Topic
Theology & Religion
Subtopic
Religion

Table of contents

  1. Title Page
  2. Foreword
  3. Acknowledgments
  4. Part One
  5. Chapter 1: Adapting to the Audience
  6. Chapter 2: The Art of Storytelling
  7. Chapter 3: Branding Faith
  8. Chapter 4: Rebranding: How It Works
  9. Chapter 5: Paul’s Branding Strategy
  10. Part Two
  11. Chapter 6: Confronting the Enemy
  12. Chapter 7: Addressing the Multicultural Clash
  13. Chapter 8: God’s Bling
  14. Chapter 9: Viral v. Paper
  15. Chapter 10: Postmodernism’s Effect
  16. Part Three
  17. Chapter 11: Contextualization
  18. Chapter 12: The Danger of Contextualization
  19. Chapter 13: Leveraging the Culture
  20. Bibliography
  21. About the Author