The Michelin Men
eBook - PDF

The Michelin Men

Driving an Empire

  1. 288 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

The Michelin Men

Driving an Empire

Book details
Table of contents
Citations

About This Book

This is the remarkable story of how two brothers - Edouard and Andre Michelin - turned a sleepy, family tyre firm in the heart of rural France into one of the most innovative and successful industrial empires in the world. Edouard, a landscape painter at the Ecole des Beaux Arts, displayed an engineering genius for tyre-making and product innovation, whilst Andre, trained as an engineer, displayed a creative genius for advertising and marketing. Together they kick-started the world motor industry and created a tourist industry around the motor car and their now legendary "Michelin Guides". The Michelin history, as described here by Herbert Lottman, reveals insights into the development of this remarkable business.

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Yes, you can access The Michelin Men by Herbert R. Lottman in PDF and/or ePUB format, as well as other popular books in Betriebswirtschaft & Wirtschaftsbiographien. We have over one million books available in our catalogue for you to explore.

Information

Publisher
I.B. Tauris
Year
2003
ISBN
9780857714718
Edition
1
Topic
Betriebswirtschaft
Subtopic
Wirtschaftsbiographien

Table of contents

  1. Cover
  2. Contents
  3. Illustrations
  4. Acknowledgements
  5. 1. A Little Red Book
  6. 2. Prehistory
  7. 3. A Michelin in the Family
  8. 4. The Brothers Miraculous
  9. 5. A Tyre is Born
  10. 6. Of Bikes, Cabs and Motorcars
  11. 7. Paris-Bordeaux or Bust
  12. 8. Bibendum
  13. 9. 1900
  14. 10. Coming of Age
  15. 11. Friend of the People
  16. 12. Exporting the Michelin Way
  17. 13. Room at the Top
  18. 14. At Home
  19. 15. André's Air War
  20. 16. André's Battles
  21. 17. More Serious Business
  22. 18. Of Bombs and Tyres
  23. 19. Tourists on the Battlefield
  24. 20. After the Armistice
  25. 21. Post-War Problems
  26. 22. Another André
  27. 23. Those Stars
  28. 24. Propsperity
  29. 25. Downturn
  30. 26. Death of a Michelin
  31. 27. Revolutionary Fronts
  32. 28. Clermont and Vichy
  33. 29. Michelin's Choice
  34. 30. New Beginnings
  35. 31. The Guide in a Time of Scarcity
  36. 32. Bad Times and Good Hopes
  37. 33. The Guide at Fifty
  38. 34. The Future and François
  39. 35. America ma Piano
  40. 36. The Red and the Green
  41. 37. Michelin International
  42. 38. The Road Back
  43. 39. Global Guide
  44. 40. Michelin in Our Time
  45. 41. Bibendum's Big Business
  46. 42. The Next Turn in the Road
  47. Notes on Text
  48. Index