Click and Grow Rich

The Proven Formula for Starting and Growing a Successful and Wildly Profitable Business Online

Brett Fogle, E. Daniel Miller

• Publisher: Morgan James Publishing
• Year: 2019
• ISBN:
  9781642794373
• Topic: Business
• Subtopic: Marketing
• Index: Business

In Click and Grow Rich, readers discover the 9-step proven formula for creating a wildly successful online business.

The unsettling truth is that 95 percent of all businesses fail within the first two years or keep the owner chained to it like a dead?end job. Click and Grow Rich helps readers create true personal freedom in their lives by learning Brett Fogle and E. Daniel Miller's unique MP5MS2 formula that they used to generate millions in online sales. It also shares how anybody can implement this simple process to create a successful money-making online business. Click and Grow Rich is useful for readers in all walks of life, whether they just want to earn extra money, quit a job, or build an enormously profitable online business that can be sold later.

Click and Grow Rich helps people worldwide take control of their financial future by sharing these simple success principles and giving them a 'playbook' for success on how to achieve financial freedom in their lives. Much more than a book of 'strategies,' this is a rallying cry to join the #FREEDOMFIGHTER movement, achieve true time and money freedom, and live life on one's own terms.

Section Two

MP⁵MS² THE LITTLE-KNOWN FORMULA THAT CAN MAKE YOU RICH

THE ACCIDENTAL FORMULA

Now that you have a good primer on online marketing and what this is all about, we’re going to dive into the step-by-step process for how you can start, grow, and scale your new online business for the greatest chance of success. Are you ready to get started? Let’s go!

Whether you are brand new to all of this or have already ventured into online selling, our “accidental” formula can make you rich if you follow the process, don’t give up, and focus on coming up with the right idea.

Remember, you’re only one idea away.

To make sure we get off on the right foot, let us clarify. We are not sug-gesting this process will be easy. It’s going to take some work. But by following these steps in the right order, you’ll have a much greater chance of success, can get there faster, and avoid the single biggest killer of up to 95% of all new businesses.

But before we get into that, it’s important to review how this “formula” came to be. We “discovered” this process by examining all of the important things we had done to build prior successful businesses. We found that the seemingly endless number of tasks needed to build a successful business fit nicely under one of the following nine categories:

• •Market
• •People
• •Products
• •Places
• •Passion
• •Payment
• •Marketing
• •Selling
• •Staffing

If you’ll notice the first letter in each of these categories, you’ll discover where we came up with the name for our formula: MP⁵MS².

Breaking the process down into less than ten categories is easier to conceptualize and helps one fight the feeling of overwhelm, doesn’t it? However, once the categories became clear, we were then confronted by two critical questions: Which of these areas should you focus on first? What’s the proper order for the remaining factors?

To answer these questions, we looked back at some of our early failures. We considered not only our personal missteps but also other seemingly good ideas we had watched fail for one reason or another. As we analyzed these past ventures, a very obvious common problem became clear: not enough people wanted the products or services offered.

Have you ever heard somebody talking about how they have the next “big thing,” a new idea that will change the world? They may be confident they’re on the way to becoming a millionaire. A few months later, you run into that same person and ask how their new project is going. Then, they either quickly change the subject or make up some excuse as to why it didn’t work.

Chances are, the person failed because they committed the number one mistake most business owners make when starting a business: they started with the product idea before doing any market research as to whether anybody’s actually looking for this product or solution. Remember this: It’s very hard to create a market, no matter how good your idea is and regardless of how much others should want it or need it.

Let’s face it. When people have a problem, they go looking for a solution. And where do most people look first these days? The internet! But even if everybody out there should want the new idea and it would improve their lives, if they’re not looking for it, then, chances are, it’s going to be very hard to get them to buy it. And you don’t want to be in the convincing business.

Another thing to consider is that people don’t buy prevention nearly as much as they buy solutions. Keep this in mind as we go through the rest of this book. In our live events, we reinforce the idea that you can’t create a market—unless you’re Steve Jobs and have Apple’s marketing budget. Do you?

This leads us directly to our accidental formula. We discovered this game-changing blueprint by reverse engineering our prior successes (and failures) and looking at other successful businesses. Let’s go through the formula now.

INTRODUCTION TO MP⁵MS²

As mentioned earlier, when we first decided to teach people how to build a business to make money online, Daniel suggested we come up with a formula for success. As a former six Sigma Black belt engineer while working at Bechtel Corporation, Daniel was trained at using formulas for statistical process improvement to improve results.

Initially we struggled with the idea, believing there wasn’t a repeatable “formula” used to achieve our success up to that point. However, when we started white-boarding all the different elements of growing a business, we soon identified nine major categories that enveloped everything we had done to succeed in the past.

When we started asking questions—like, what do you do first, and then what steps to do after that?—we realized that sequence was critical. As with many things, putting things in the correct order is important. You can’t bake a cake by adding the icing first, can you? You can try, but chances are, the cake isn’t going to turn out very well. It’s the same in business.

WHY 95% OF ALL ONLINE BUSINESSES FAIL

The question of proper order leads us to the number one mistake 95% of all businesses make, which is choosing a product before first identifying a hot, trending market. We’ve talked about people who come up with a great idea only to abandon it later because they find nobody cares or is looking to buy that product. It’s a very common mistake that we see all the time. You might even know someone personally who has done this.

So, we started out our formula with market. Choosing your market is the first and most critical step in the MP⁵MS² Formula for Success. Let’s examine how to choose a strong market first.

MARKET (THE WHEN)

Since all markets are cyclical, market is the when in our equation. It might sound counterintuitive to start with the when, rather than the who, what, where, or why, but it’s the most important part of the entire process. Market trends are very important. Doesn’t it make sense to put yourself where the money is being spent right now? Shouldn’t you identify the hot areas in which people are already looking to buy?

DANIEL STORY

All markets are cyclical. Make sure to remember this, as it’s very important. Ideally, you also want to look for cycles that reoccur faster but always keep in mind that you’ll be far more successful in a market that is currently trending, and is where people are spending the most money right now.

However, it reminds me of a story about a guy I knew who wanted to build a buggy whip company. I know about whips from growing up on a farm where we had horses, and sometimes you needed a good whip to snap for sulky racing to make the horse go faster. He had read about the long history of making whips. His whips were going to be the best—beautiful, sleek, leather, lined with a copper thread. They were also going to be expensive because they were all hand made to order, and perfect. So, he believed he was going to be very successful.

Since choosing the right Market is the most important first step, I asked him “How many people do you know that have horses? Did you come on a horse today?” Let me ask everybody reading this: Do you “drive” a horse to work? Do you have a horse at all? I’m sure a few of you do, but for most of you I think you’re probably happier with the horsepower from your new car. Am I right? Very few people these days are likely in the market for a new buggy whip.

Had he started this business a hundred years earlier, then the time might have been perfect, but today, it’s unlikely to have mass appeal. However, all markets are cyclical and evolving, so always keep an eye out for when a market might be coming back in style.

Here’s an interesting example. In 2011 British writer E. L. James (Erika Leonard) had aspirations to become a successful author, and wrote the best-selling book 50 Shades of Grey.⁶ From the genre of romance and erotica she was able to write a trilogy of very successful books that also resulted in an upsurge in sales of many products—one of them being riding whips. So maybe it is time to get into that business, because leather whips are not just for horses anymore!

Too often, new entrepreneurs identify a market that isn’t being served well or at all and think they have a wide-open market they can dominate. The truth is, it’s very likely somebody has already tried to appeal to that market and failed. That’s why there doesn’t seem to be anybody selling in that market.

Pro Tip: Check your potential market on Google. If you don’t see any ads for this market, then there likely isn’t a very strong one or perhaps not one at all.

Some see no competition in that space and think they’ve found a great opportunity, thinking they can be first. However, the opposite is actually true. Lack of competition usually means there isn’t a strong enough market for anyone to succeed. Others have likely tried and failed. While exceptions exist, it’s always best to identify a hot, trending market with lots of buyers already and then figure out how to position yourself there.

The good news is, it isn’t as hard as it might sound to find a viable market. For example, it can be as simple as googling “top trending markets or products.” Two of our students, Mike Fatica and Laura Haxa from the United Kingdom, followed our advice and typed “top trending products in 2016” into Google. The top two results were matcha tea and detox products. Since they already had a background in natural medicine, these types of products appealed to them.

Following this trend, we created a brand together called Eternal Vibrance, which started out offering a matcha tea detox supplement that they white-labeled and had produced by someone else. By surveying this market, we later discovered that 76% of people wanting to detox were primarily interested in losing weight. This is another big secret to success: asking your market what they actually want most. Market prospects will often tell what they want, giving you great insight into their interests, fears, hopes, and desires. We’ll revisit this later.

Weight loss is what we call an evergreen market. Evergreen markets are those that will pretty much always work because they appeal to people’s core human emotions, interests, and needs. Some other examples of evergreen markets to consider are dating advice, health and fitness, making money online, real estate investing, financial investing, business opportunities, and making money with social media. That last market is, of course, a relatively new one and although it’s emerged recently, it has great long-term potential.

While this book offers many subtle success clues, we suggest you reread the three previous paragraphs. This concept is that important. By identifying what your market already wants and providing a solution to their biggest problem or pain, you have the potential to create a very powerful and profitable business—and in the shortest time possible.

On the other hand, if you choose to follow the most common path, which is to come up with a product idea first and then try to convince people why they should buy it, you will very likely waste a lot of time and energy, only to find yourself with nominal results. Even worse, you could go out of business, losing all of the time, money, and energy that you invested.

PEOPLE (THE WHO)

In thinking through who, what, where, and why, people is the who and the second step in MP⁵MS² Formula for Success. Finding the right audience for your product is essential. If you clearly define the type of person you are looking for, it is easier to find them. For example, if you pinpoint your ideal customers as aging male baby bo...

Table of contents

• Cover
• Title
• Copyright
• Contents
• Foreword
• Overview
• Introduction
• Section One: The New Online Economy
• Section Two: MP5MS2 The Little-Known Formula That Can Make You Rich
• Section Three: Types of Online Business Models(The Quad-Fecta)
• Section Four: How to Get Rich Online
• Section Five: Automating Your Business
• Conclusion
• Bonus Section: Planning and Productivity Tools