Summary: Serious Creativity
Review and Analysis of de Bono's Book
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About This Book
The must-read summary of Edward de Bonoâs book: âSerious Creativity: Using the Power of Lateral Thinking to Create New Ideasâ.
This complete summary of the ideas from Edward de Bonoâs book âSerious Creativityâ shows that creative thinking is vital for business success and that creativity is something you can learn. In his book, the author presents a rational and logical approach to creative thinking and introduces 12 tools and techniques that you can use. By learning and applying the principles, you will be able to develop the lateral thinking skills needed for innovative reasoning and ensure success.
Added-value of this summary:
⢠Save time
⢠Understand the key principles
⢠Expand your business knowledge
To learn more, read âSerious Creativity: Using the Power of Lateral Thinking to Create New Ideasâ to find out how you can develop your creativity and take your business to the next level.
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Summary of Serious Creativity (Edward De Bono)
1. THE NEED FOR CREATIVE THINKING
- Innocence If someone doesnât know the standard approach, they may come up with a fresh approach that is much better.
- Experience Taking advantage of what is known to work and adding a few extra features. This source of creativity builds on and repeats past successes.
- Motivation Generating creative ideas in a field in which everyone is perfectly happy with the status quo, can be a source of unexpected creativity.
- Tuned Judgement A person with tuned judgement recognizes the potential of a project at a very early stage and becomes involved, adding whatever is needed to extract the maximum possible benefit from that project.
- Chance, Accident Or By Mistake These events take us outside the boundaries in which we normally work, and can result in an entirely new (and often better) line of reasoning.
- Lateral Thinking Using the systematic techniques and tools of lateral thinking, a logical and consistent source of new creative ideas can be tapped into.
- Improvement Creative thinking can be applied to existing systems with the hope of making an improvement or finding a better, more efficient way to achieve anything.
- Problem Solving Creative thinking can be used to provide a solution in any area in which conventional thinking fails. Or to provide an alternative solution offering enhanced benefits over the traditional approach.
- Adding Or Creating New Value Business success is heavily dependant on using core assets to add or create new business value. Efficiency provides the baseline. Additional value can then only be created by adding new products or services, or by utlizing unused assets. Creative thinking can play a part in the development of these new products and services.
- The Future Creative thinking can be used to forecast futu...
Table of contents
- Title Page
- Book Presentation
- Summary of Serious Creativity (Edward De Bono)
- About the Summary Publisher
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