30 Maximum Conversion Rate Tips

Increase Your Sales Copy's Conversion Rate By Making Minimum Changes That Deliver Maximum Impact

Thrive Learning Institute

• Publisher: Thrive Learning Institute
• ISBN:
  9781329966154
• Topic: Business
• Subtopic: Digital Marketing
• Index: Business

The use of sales letters had been around for as long as direct response marketing have been practiced in the conventional "brick and mortar" world.

It certainly didn't take long for direct response marketers to carry their offline practice into the online world.

Thus, you see the practice of one-page-long sales letters being used widely today by businesses of various sizes to sell and push their products and/or services into the Internet marketplace.

It's like an electronic salesperson on your behalf, and it certainly beats having you to prospect and sell to someone else face-to-face.

A sales letter is considered to produce a good decent conversion rate at 2 to 4 percent. You are doing better if your sales letter produces above 4 percent. Some marketers reportedly produce 6% and some as high as 20-30% to cold prospects!

Learn how to improve your conversions by improving how you write.

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Call to Action

If you are delivering a digital product such as E-Book, report, software, or script, remind your prospect that the delivery is instant.

For example:

The delivery process is automated and you can receive the manual instantly upon purchase. So, it doesn't matter even if it's 4:00AM in the morning so purchase your copy right now and you discover how you can tap into the planet's BIGGEST social networking site and bring your business to greater heights!

Avoid using the “until midnight” excuse.

This is primarily the case in Internet Marketing circles where most savvy marketers know it’s really only a script at work. Unless you really meant that your product offer would be gone by midnight, you should refrain from using this tactic.

Because in ways more than one, it’s pretty misleading even in pursuit of getting your prospects to act now. Evidently, your product would still be there the next day, being sold at the same price.

So use any other scarcity factors… but this!

Press your prospect to act on scarcity reasons.

You can say that you’re limiting the number of copies of your product (and keep your word on it!).

And it has been proven that scarcity sells. People by nature like to have the privilege of owning so this is one factor you can really bang on to increase your conversion rate and sales.

For example:

Time-Based

This is NOT an open-ended offer. This sale runs for only 7 days. After the 7th day is past, this offer will expire and be removed forever!

Quantity Based

Only 100 copies will be sold. No more than that. Once the 100th copy leaves the shelf, this offer will not be made available again, EVER!

Use Fast Action Bonuses.

Nowadays, just offering bonuses just isn’t enough an incentive especially if you’re in a competitive niche. So you can add your edge by offering time sensitive bonuses.

Aside from your bonuses having to be perfect complimentary products to your primary offer, the fact that they are scarce encourages your prospect to act now and swap the Fast Action Bonuses and get rewarded more value for the same money purchased.

Tighten the offer with a long-term guarantee.

The longer your guarantee term, the better. Encourage your prospect to try your product out and test-drive it instead of being neutral or indifferent.

Here’s an example:

Don’t wonder. Don’t think. Just tr...

Table of contents

• Bonus
• Copywriting Today
• Headline & Sub-Headline
• Opening of Your Sales Copy
• The Middle Section of Your Sales Copy
• Throwing in Endorsements & Testimonials
• Call to Action
• Bonus