Facebook Marketing

A Beginners' Guide to Gaining Customers using Facebook Advertising

George Pain

• Publisher: Abhishek Kumar
• ISBN:
  9781984205704
• Topic: Business
• Subtopic: Digital Marketing
• Index: Business

With over 2.07 billion monthly active users, it is a no brainer that Facebook advertising provides an advertiser with a humongous outreach opportunity. It has certain unique advantages over other forms of advertising that makes Facebook advertising a must-have in any savvy advertiser's scheme of things. This may come as a surprise to many who think that online advertising begins and ends with Google. To them Facebook is merely a social media platform where you catch up with high school classmates and check out what your ex-flame is up to!
But the fact is that savvy marketers and advertisers are increasingly taking to Facebook advertising to market their products and services. The fact that Facebook earned a gargantuan $26 billion advertising revenue in 2017 is ample testimony. The benefits that accrue from Facebook advertising are quite significant and it is in a marketer's best interest to be fully conversant with them. Given below are the most Here's What's Included In This Book:

Benefits of Facebook MarketingIs Facebook Marketing Right for You?Getting Likes on Facebook GroupsHow to Use Facebook AdsHacking Facebook AdsMonetizing Your Facebook GroupGrow Your Facebook FollowingAutomate Your IncomeConclusion

MONETIZING YOUR FACEBOOK GROUP

Facebook has more people on board that any other social media platform. It makes eminent sense to use those numbers to your advantage to make money. A Facebook group not only lets you reach out to a larger number of people, the fact that you created the group means that you have the wherewithal to become its leader.

You own the stage, so to speak and lord over it. But the way to do it is to win over your fans loyalty. If you do that consistently over time, your fan base will only grow and make your group grow in stature and heft. You will eventually start making money on account of the growing on account of the high level of engagement with the right kind of people. How do you get to that stage? Read on-

1. Do the Right Promotions- If you are going to promote any product or service, it had better be something that is of genuine use to the members of the group. More than earning brownie points, it will earn you their trust and gratitude.

If your group is about running marathons, ensure that whatever you promote on your website is relevant to that main topic. The key to endearing yourself to the group is to go out of your way to ensure that the product or service that you promote to the group is of stellar quality that provides the group members with value. If you pull a fast one on them and purvey anything that is not up to their expectations, you can forget achieving anything worthwhile with that group.

2. Attract Traffic- You can leverage your Facebook groups to leverage traffic to your website, blog, or YouTube channel. The way to do this is by posting their links in your Facebook group along with a short description about their contents. It would be a good idea to incorporate a call-to-action that would have the people view the content. They may in turn share it with other groups or even in their personal timelines.

If you get a fair amount of traffic to your various sites, you will end up earning from it.

3. Paid Web Ticket Events- You can hold a paid web ticket event that makes a lot of sense to your group members and offer them an early bird discount. Your group members will want in early because you are providing them with great value.

Say your group is all about home security and you hold a paid web ticket about- “How to tackle armed intruders in your home with what you have got?” What’s there to not like about that for such a group. Sure, they will want to avail of the early bird discount.

4. Get a Relevant Business to Advertise in the Group- You can identify businesses that are able to provide quality products or services to your group members and let them advertise in the group. In the case of a marathon runners’ group, you can let manufacturers of running shoes advertise. The way to facilitate this is by pinning their post to the top of the group, complete with an updated cover photo of the group indicating the advertiser as a sponsor or partner.

5. Use Affiliate Marketing Links- The thing is that each Facebook group caters to a niche and this is something that appeals to affiliate marketers. There will be e commerce websites that sell products affiliated to that interests of the group. You can enter into an affiliate marketing tie up with these websites. Every time one of your group members clicks on a link taking them to the affiliated e commerce site and they end up buying, you will get a percentage of the sale value.

6. Advertise Your Own Products or Services- As you have taken all the trouble to create the group and grow it you can surely pin details of your own products and services to the top of the group. Besides, this kind of advertising will cost you nothing and you will be able to convert customers from group members who are already well disposed toward you.

While it is a great idea to go ahead and try to monetize your Facebook group, the fact of the matter is that it is not as straight forwards it sounds. The very purpose behind creating a closed Facebook group is to encourage exclusivity. You are creating a safe enclave for likeminded people where they can freely and frankly exchange views and ideas without worrying about getting spammed or pressured by marketers.

It will take a great deal of sincere content creation and looking out for the core interests of the group for anyone to build credibility and loyalty. To introduce branding and positioning of one’s products and services no matter how subtly done will always be fraught with the risk of antagonizing one’s core audience.

Holding a group together, as anyone would know, is always a very tenuous affair. If you start to market a brand, you will most likely raise the hackles of certain members of the group. How you manage that is a test of your dexterity and marketing ability.

Marketing at its very core is need fulfilment. You will need to convince the group that mentioning your product or services is actually an outcome of your perfect understanding of their needs. If you can convey that sincerely, you will have an ace up your sleeves, as they will themselves willingly buy your products and services.

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GROWING YOUR FACEBOOK FOLLOWING

The strength of your Facebook following is what is going to determine the success of your Facebook marketing strategy. If you are on Facebook to promote your business and not just socialize with family and friends, you have to take a professional approach toward growing your Facebook following. Any content that you may create could factor in the following-

1. Study and Understand Your Market- You have got to have a firm handle on who constitutes your market. This will let you have a fair idea of who among the huge number of Facebook members would likely be interested in your products and services.

This will impact upon the kind of content that you might want to create and forcefully advocate to the target market. The Facebook Audience Insight tool could help you with identifying the precisely right kind of target audience. You can begin by finding the Create Audience section inside Facebook Audience Insights. Over there you have the facility of inputting the country and region your target market corresponds with.

Next go to the Interests section and identify your area of interest say running shoes. Now analyze the audience data that comes up and leverage the data to make appropriate adjustments to your audience in the Create Audience section. You can refi...

Table of contents

• ABOUT THE AUTHOR
• DISCLAIMER
• BENEFITS OF FACEBOOK ADVERTISING?
• IS FACEBOOK ADVERISING RIGHT FOR YOU?
• GETTING LIKES ON FACEBOOK GROUP
• HOW TO USE FACEBOOK ADS
• HACKING FACEBOOK ADS
• MONETIZING YOUR FACEBOOK GROUP