Spiral Dynamics in Action

Humanity's Master Code

Don Edward Beck, Teddy Hebo Larsen, Sergey Solonin, Rica Viljoen, Thomas Q. Johns

• Publisher: Wiley
• Year: 2018
• ISBN:
  9781119387206
• Edition: 1
• Topic: Business
• Subtopic: Business General
• Index: Business

A more effective leadership model for the new business environment.

Spiral Dynamics in Action explores the evolution of modern business, and provides a model for moving forward amidst ever-increasing complexity and change. Only by truly understanding other people's perspectives can you bring them together to achieve the extraordinary, and this book provides a field guide to the different motivations, behaviours and talents in your team to help you lead diverse groups more effectively. Focused on action over theory, the Spiral Dynamics model includes cutting-edge leadership practices, management systems, processes, procedures and techniques to help you bring about real-world results.

The nature of change is consistent, but that doesn't make it any less enormous or complex to deal with. As a business leader, you are tasked with not only navigating change yourself, but also guiding others through the maze successfully. This book shows you how to shift your perspective, hone your focus and deliver what your people need by:

• Understanding the reasoning behind different perspectives.
• Helping people play off one another's strengths to achieve a shared goal.
• Adopting cutting-edge practices, processes and procedures for improvement.
• Taking action to re-connect an increasingly fragmented environment.

The marketplace has gone truly global, workforces are increasingly diverse and companies are taking on powerful new social responsibilities. It's a lot to take in, let alone manage, but the responsibility of leadership is to gather disparate parts and make them into a whole. It's your job to turn anchors into rocket fuel, and motivate and inspire your team to the top. By digging to the core of each person, each culture and each problem, you uncover a roadmap to high performance; Spiral Dynamics in Action shows you how to guide your people through any changes and emerge stronger than before.

PART 1
Spiral Dynamics: The Foundation

• Introduction – The Lay of the Land of this Book
• The Architect of the Existential Staircase – Clare Graves
• The Code Book
• Natural Design – The Ever-Emerging Ecology

1
Introduction – The Lay of the Land of this Book

Spiral Dynamics in Action Quest for the Master Code – An Introduction

About the Book

This book about Spiral Dynamics comes in the autumn of Don Beck's life. The stories told here, he lived. Most of the interventions described here, he facilitated himself. His memory stretches as far back as the Second World War. Today, he still watches international news on every possible TV and radio station, and actively participates as a citizen of his country and a member of the human race. The book was co-authored by Beck, friends and colleagues from Russia, America, Denmark and South Africa. These are elders in the Spiral community, but millennials (3rd and 4th generation Gravesians) were also involved. It is impossible to present a complete record of all the numerous interventions, consultations and strategies for which Beck was responsible. An effort was, however, made to present enough rich narratives for the reader to be triggered, inspired and even moved to action to make the world a better place for all.

The theory described here deals with the complex problem of how individuals, groups and societies handle changing life conditions. Systems in people, organizations and society help us to understand the adaptive capability of changing environmental conditions. These conditions in the environment study the following:

• World view: messaging and pattern recognition.
• Degree of complexity: existing or emerging codes of thinking.
• Command and control: the inherent flexibility.
• Organizing principles: the intensity of the condition.
• Elaborating stream implications: the view and implications of the past, present and future timeline.
• Potential: the functionality or health of the system.

The Purpose of the Book

The purpose of the book is not to offer an in-depth academic or theoretical knowledge of the key concepts and constructs described here. Although some attention is paid to the history and development of the theory and the properties and conditions thereof, this book uniquely offers the application of Spiral Dynamics in various geo-political settings in industrial domains and organizational spaces.

The wealth and richness of cases, the ethnographical understanding of different nations and groupings in nations, the depth of academic grounding and the practical work that Beck (on his own and in collaboration with others) conducted in more than 50 years of his practice can hardly be contained in a book like this. To add to this, all the exceptional work that some of Beck's students and associates have done, from a Spiral Dynamics stance, forms an extensive body of knowledge. Beck specifically requested that the book should feel like a potpourri of pearls of wisdom and important pieces of work integrated with specific milestones that have been achieved.

The book is aimed at assisting leaders in organizations and the public sector in the following:

• How to recognize, identify and define the social system's cultural DNA codes that they lead, and elaborate those codes to functions to be performed.
• How everything is impacted on whenever core value systems in the organization's or group's cultural DNA change.
• How to design different kinds of organizations, whether corporate, e.g. banks and mines, educational, religious/spiritual, sports and high-performance teams or military systems, as well as entrepreneurial and service organizations such as airlines and hospitals.
• How to apply the underlying processes, principles and tools of natural design to transcend the old, rigid, top-down leadership and management models.
• How to synthesize approaches to leadership, organizational theory and culture.
• How to go beyond holism into specific functional designs that morph and shift themselves as times change and new problems appear.

An attempt was made not to replicate work that was previously published. Rather, an eclectic compilation of writings and teachings of Spiral Dynamics as taught and interpreted by Don Edward Beck, and conceptualized by Clare W. Graves, are presented in a potpourri of theoretical, business and practical applications. The reader is reminded that, decades ago, Graves said that if one understood the structure and the implications of this theory well, it almost explained everything. That innate essence of this powerful theory, methodology and application may explain why the different parts and chapters may seem diverse and divergent, while in fact they deal with the same phenomenon. This is humanity's Master Code as Dr Don Edward Beck coined it.

The body of work is more than the book that you are now reading physically or electronically. In effect, the book only deals with the historical development, the theoretical building blocks needed to understand the concepts that we deal with here and an array of different applications. The book is just the physical manifestation of a wealth of cases, articles, blogs, case studies and sources that are available in a supportive technological network in the Cloud, to provide so much more than only another theoretical book. The intent was rather, firstly, to share the life work of Dr Don Beck, secondly, to illustrate the complex, yet integral, nature of the phenomenon and lastly, to provide a source of insight, lessons learnt and applications in diverse settings from the North to the South, from the East to the West, from politics to sports, and even on how it manifests in art. The following criteria were applied in choosing what to include and exclude in this book, and what to extend into the corresponding webpage:

• Grounding in initial Gravesian thought.
• The unique contribution that Beck brought to the field of study.
• Highlighting the unique integration of supportive theories that Beck offers.
• Application that stood the test of time in terms of the following:
  • Sustainability.
  • Credibility.
  • Transferability.
  • Academic depth.
  • Purist application of the Gravesian and Beckian theoretical foundation.

The purpose of the book is integral in nature. There are a few chapters with deep theoretical underpinning, that were peer-reviewed and presented with the necessary academic rigor from a constructivist ontological and interpretivistic epistemological perspective.

Further, other chapters are focused on the Spiral Dynamics practitioner. Here practical advice is presented on how to deal with real systematic and diverse issues. The unit of study differs from individual level to group to organizational and to geo-political level. An article is even included where Beck was described as the “shrink” that healed countries.

However, most importantly, the emphasis may be on leaders, in both private and public spaces. The solutions and decisions made so far have created the problems that we as humanity are faced with today. We desperately need more complex, systemic, integral and functional thinking to ensure that tomorrow offers different conditions for our children and those who come after us. In this book, a challenge is posed to leaders in all spheres, not necessarily to change their world view, but rather, consciously to ask different questi...

Table of contents

• Cover
• Title Page
• Copyright
• Dedication
• Special Acknowledgements
• Foreword
• Preface
• Figures and Graphs as a Map for the Book
• Part 1: Spiral Dynamics: The Foundation
• Part 2: Spiral Dynamics Global
• Part 3: The Surge in a Social Context
• Part 4: Spiral Dynamics PLUS
• Part 5: The Road Forward for Humanity
• About the Authors
• Glossary
• Acronyms
• Additional Resources
• Bibliography
• Index
• EULA