WEconomy

You Can Find Meaning, Make A Living, and Change the World

Craig Kielburger, Holly Branson, Marc Kielburger

• Publisher: Wiley
• Year: 2018
• ISBN:
  9781119447818
• Edition: 1
• Topic: Economía
• Subtopic: Economía del desarrollo

***100% of Author Royalties are being donated to charity in keeping with the belief that WEconomy can indeed change the world by empowering families in developing communicates to lift themselves out of poverty with the small business training these book sales are providing. Track your individual impact on a global scale with the specific code on your book's back cover at WE.org.

Your guide to 'Business with Benefits'... for All!

Purpose and profit are powerful human motivators. Combined, this power can change the world.

WEconomy is your guidebook to the greatest evolution in business since the assembly line. Discover the secret to achieving purpose with profit in your career and company, all while driving positive impact.

Do you crave more meaning in your job?

This book is your roadmap. Are you seeking to inspire employees? CEOs are discovering that purpose is the key to increasing productivity and retaining top performers. If you're in sales, unleash the power of purpose to inspire customers to be passionate brand ambassadors. If you are an aspiring social entrepreneur, learn how to massively scale your mission.

Get paid to change the world — who wouldn't want to be the person doing that?

Uncover the methods of megastars like Oprah Winfrey, Earvin "Magic" Johnson, and Sir Richard Branson, who make the world a better place through purposeful — and highly successful — business strategies. The stellar authorial team share in candid detail, the setbacks and achievements they experienced building successful enterprises and charities — with purpose.

With the tips inside this book, you, your business, or your charity can:

• Find a cause that drives you and your career goals to new heights
• Create a job that you love and be celebrated by your peers, boss, and industry
• Inspire brand fanatics to stay loyal to you, your company, and your cause

Add a halo to your product, grow your geographic reach, innovate for "the next big thing, " engage Boomers to Gen Z, and much more!

This is your blueprint for living by your personal values, achieving career success, and changing the world.

Additional Praise for WEconomy:

" WEconomy shows us, in surprising and engaging stories, how a yearning to succeed in career can also be a calling to contribute to the betterment of society. This is a playbook for those of us who are obsessed with a purposeful life at home and at work."
— Satya Nadella, CEO of Microsoft

"Full of inspiring examples and practical ideas, WEconomy is a must read for any in business – large or small – looking to harness among their colleagues the power of that most natural and potent of human instincts – a sense of purpose."
— Paul Polman, CEO of Unilever

"The WEconomy, is a blueprint for businesses wanting to achieve success while making the world a better place. Businesses that see the human, not just the customer - and see the whole person, not just a payroll number. Through engaging stories and personal experiences the authors show us that the WEconomy is happening now, and importantly, WE are all responsible for its success."
— Sara Blakely, founder/owner of Spanx brand

"The biggest growth market for companies today is to join in the cause of solving society's ills. WEconomy is a fresh and innovative guide for galvanizing all of us to action."
— Tom Wilson, Chair of the U.S. Chamber of Commerce and CEO of Allstate

"Is it possible to merge purpose with work? Yes! WEconomy inspires us to channel our diverse backgrounds, experiences, and talents into serving causes that really matter to us and our communities."
— Lynne Doughtie, U.S. Chair and CEO of KPMG

" WEconomy is an indispensable handbook for anyone who sees the need to improve the world, who wants to retain and engage employees — or simply has a mandate to drive profitability."
— Jane Francisco, editor in chief, Good Housekeeping

"As global citizens, it is important that we all decide how we can help build a better future for everyone who inhabits this planet. A planet we must come to realize we all share. In the WEconomy, Holly, Marc and Craig share, not only entertaining and insightful stories, but top tips on how, both personally and professionally, we can work together to achieve just that."
— Scooter Braun, Entrepreneur and Founder of SB Projects

"As people continue to look for meaningful ways they can uniquely contribute personally and professionally to this world, WEconomy illustrates ways we can all do good and do well."
— Pete Carroll, Head Coach of the Seattle Seahawks, NFL Champions

"Through fun, inspiring and revealing stories the authors, not only bring the WEconomy to life, but bring the reader along for the ride. As the most connected generation in history, never before has there been such an incredible opportunity to make the 'WE' a powerful movement for positive change."
— Ed Sheeran, Grammy Award-winning singer / songwriter

Part One: Introduction
Welcome to the Weconomy

By Craig Kielburger, Holly Branson, and Marc Kielburger

In the WEconomy, you can make money and change the world — you can make money by changing the world. It's that simple.

The WEconomy is an emerging economic system driven by purpose and profit. It reflects the interconnected nature of our economy, environment, and social welfare so that business works in the interest of the greater good.

We live in turbulent times. As antiglobalization forces have so visibly impacted the world, so many are understandably afraid that humanity is moving backwards when it comes to helping the planet's most impoverished and disadvantaged. Problems that should unite us, like climate change and a growing wealth gap, are abandoned to partisan politics. World leaders promise to build walls, exit political unions, and retreat from economic alliances, withdrawing inward. So many of us are divided along racial, religious, and political lines that the rise of the individual and a “me first” mentality seems inevitable. It's enough to make even the most optimistic idealists furrow their brows.

But progress happens in fits and starts; this too shall pass. We're firm believers that the “building walls” sentiment is a blip fostered by fear and misunderstanding, and that humankind is generally on a march toward a more open, interconnected world. Our global village is smaller than at any other time in human history. Individuals are connected and empowered by more knowledge, more information, and more tools, and can more easily mobilize around a cause. Across the globe, millions of individual volunteers and people in business, government, and nonprofits are committed to making the world a better place.

WHEN PURPOSE AND PROFIT UNITE — AND WE WILL SHOW YOU THAT THEY DO — THE ECONOMY, THE INDIVIDUAL, AND THE COMMUNITY THRIVE.

“I truly believe that if every company in the world adopted this philosophy, all of the world's problems could be solved.”

—Richard Branson

So, despite what may seem like doomsday headlines, it's not the end of the world as we know it. Why? Because many of us are focused on moving the world forward, on fostering progress, not just by engaging politically or reaching out to our neighbors, but also by turning business into a force for good. It's now possible to build companies and social enterprises that tackle the planet's most dire problems. Workers can now bring their personal values to the office, giving back on company time.

Most people are driven in varying degrees by the need to do good, balanced against the need to be financially successful. We came together to write this book because we all learned, despite our different paths, that choosing profit or purpose at the expense of the other is a false dichotomy. You can do both. You should do both.

When purpose and profit unite—and we will show you that they do—the economy, the individual, and the community thrive.

Changing the world shouldn't be a task saved for extreme altruists working without pay. The best and brightest from all economic and social sectors can survive and thrive while tackling our planet's biggest challenges.

As three thirty-somethings on the cusp of this new movement, we are in a unique position, each bringing a different voice from the big three players in the WEconomy: business (Holly Branson), charity (Craig Kielburger), and social enterprise (Marc Kielburger). Over the past couple of years, we've pored over countless business books, but never found one that brought together voices from all three sectors. We each have our own experiences to draw from (you will hear a lot about Virgin, WE Charity, and ME to WE). We write about what we know—drawing from our mistakes and learnings. We'll, of course, introduce ourselves properly, but first, we would like to introduce you to our mentors—those who helped us recognize the power of purpose and profit combined.

Our Big Three Inspirations: Oprah, Richard, and Jeff

We are lucky to have picked the brains and learned from three prominent innovators in the worlds of business and social enterprise. These titans were the forerunners of the WEconomy, and as such, we tip our hats to our favorite teachers.

Not many of us would mind being Oprah Winfrey, Richard Branson, or Jeff Skoll—at least for a few days anyway.

Lady O

It's not that you want to read more Nora Roberts novels or make celebrities cry in front of a live studio audience, but you want to be Oprah.

While everyone wants to be Oprah to some degree, it might not be for the reasons you expect. It's not about the money, fame, or power. Frankly, there are other influential billionaires who don't provoke the same affection and envy. The Oprahness we all aspire to isn't just about wealth or status—it's about making a successful career out of a purposeful life.

Oprah Winfrey

Some Things You Might Not Know

The Oprah Winfrey Show was the highestrated television talk show in U.S. history. It drew in 48 million viewers per week.^1	O, The Oprah Magazine, has the highest women's magazine circulation in North America with 2.4 million copies sold per year.^2
Oprah invested $40 million to create the Oprah Winfrey Leadership Academy for Girls. The school in South Africa for disadvantaged girls was lauded by Nelson Mandela.	Oprah's Book Club leads to 55 million books sold after promotion on the show.
Fortune magazine named her the world's most charitable celebrity.

People want to be Oprah because she fosters her passions while giving back—and she gets paid to do so. The Oprah Winfrey Show was devoted to health and fitness, relationships, and literacy because Oprah commiserates with our family issues and wants to be part of our book club. Like us, Oprah is on the treadmill the first month of the year, fighting the five pounds of chocolate she ate over the holidays. Sh...

Table of contents

• Cover
• Praise for WEconomy
• Title Page
• Copyright
• Foreword
• Part One Introduction: Welcome to the Weconomy
• Part Two Introduction: Purpose at Work: Why Business should Get Involved
• Part Three Introduction: If You Build It, They May Not Come: How to Get Purpose Right
• Conclusion: The Weconomy Needs You
• Epilogue
• Appendix
• Acknowledgments
• End User License Agreement