- English
- ePUB (mobile friendly)
- Available on iOS & Android
About This Book
Magnetic: The Art of Attracting Business is a look at how consistently successful businesses are able to attract a steady and ever-increasing flow of customers. This innovative text examines a range of simple, powerful strategies that businesses of any size or type can use to attract new customers. The key is to do those things that harness the power of the single most important factor in buying decisions: positive word of mouth and referrals from happy existing customers.
Magnetic businesses are intentional, strategic, and focused on creating positive experiences that become the stories their customers tell about them. Whether on the internet or face to face, it's what satisfied customers say about you that is the most powerful driver of growth for your business.
Becoming Magnetic and attracting business, truly is an art, rather than a science, because every business is different, and uses a unique combination of strategy, people, and purpose to achieve success and growth. There is no one-size-fits-all formula, but with creativity and focus, any business can create a powerful revenue growth engine that continuously works to build and sustain success.
Learn how to match successful growth strategies with your people, purpose, and culture to create your own unique 'magnetism' to attract business.
Discover the simple, powerful keys to growth used by a range of market leading businesses, from a snowboard manufacturing startup company and a website design professional to a minor league baseball team and an family owned upscale grocery store. All of them utilize ideas that you can put to work immediately in your business to become Magnetic.
Create a magnetic mindset in your people that leads not only to happier customers who refer others to you, but to more satisfied employees who help attract and recruit great new employees to keep your momentum going.
Simplify and clarify how you think about your business to have your entire team become more focused, efficient, and effective in doing those few vitally important things that matters most in driving growth and sustaining success.
Frequently asked questions
1
Why Magnetic Matters
āProfit in business comes from repeat customers, customers that boast about your product or service, and that bring friends with them.ā
The Art of Attracting Business
Ideas That Work across the Board
What's Not in the Book
- 85 percent of fans of brands on Facebook recommend brands to others. (Syncapse)
- 43 percent of consumers are more likely to buy a new product when learning about it through word of mouth on social media. (Nielsen)
- 77 percent of consumers are more likely to buy a new product when learning about it through word of mouth from friends or family. (Nielsen)
- 81 percent of U.S. online consumers' purchase decisions are influenced by their friends' social media posts. (Market Force)
It IS Your Marketing
Where We're Going
2
The...
Table of contents
- Cover
- Title Page
- Copyright
- Dedication
- Chapter 1: Why Magnetic Matters
- Chapter 2: The Power of Word of Mouth
- Chapter 3: The Hard Work of Making It Simple
- Chapter 4: The Three Things You Want Them to Say
- Chapter 5: The Three Things You Must Get Right
- Chapter 6: The Best Idea Ever
- Chapter 7: Better Beats Different
- Chapter 8: From Magnetic to Irrelevant
- Chapter 9: Never Stop Improving
- Chapter 10: The Magnetic Mind-Set
- Chapter 11: The St. Paul Saints: It's All Word of Mouth
- Chapter 12: A Magnet Needs a Market
- Chapter 13: Lessons from a Startup Magnet
- Chapter 14: Who Moved My Market?
- Chapter 15: You're Fired!
- Chapter 16: Magnetic Connections
- Chapter 17: Losing Your Magnetic Mojo
- Chapter 18: The Amazing, Simple, Overlooked Advantage
- Chapter 19: Tomorrow's Magnetic Business
- Index
- End User License Agreement