A Guide to Open Innovation and Crowdsourcing

Advice from Leading Experts in the Field

Paul Sloane

• Verlag: Kogan Page
• Jahr: 2011
• ISBN:
  9780749463144
• Auflage: 1
• Thema: Business
• Thema: Business Communication

Open innovation and crowd sourcing are the hottest topics in strategy and management today. The concept of capturing ideas in a hub of collaboration, together with the outsourcing of tasks to a large group of people or community is a revolution that is rapidly changing our culture. A Guide to Open Innovation and Crowdsourcing explains how to use the power of the internet to build and innovate in order to introduce a consumer democracy that has never existed before. If a business fails to embrace it, it is at risk of being left behind.Written by an international team of eminent thinkers, writers and practitioners in the field, A Guide to Open Innovation and Crowdsourcing covers the definition of open innovation, how to manage virtual teams and co-create with customers, how to overcome legal and IP issues and common mistakes and pitfalls to avoid.With corporate case studies and best practice advice, A Guide to Open Innovation and Crowd Sourcing is a vital read for anyone who wants to find innovative products and services from outside their organizations, make them work and overcome the practical difficulties that lie in the way.

Inhaltsverzeichnis

• Cover page
• Title page
• Imprint
• Table of Contents
• List of contributors
• Foreword by Henry Chesbrough
• Introduction – The Trend to Open Innovation
• 01 What is Open Innovation?
• 02 What is Crowdsourcing?
• 03 Open Innovation Typology
• 04 The Importance of a Strategic Approach to Open Innovation
• 05 Start at the End
• 06 Institutionalizing Open Innovation
• 07 The Strategic Context for Open Innovation
• 08 Leadership Issues and Challenges in the OI World
• 09 Motivating the Crowd to Participate in Your Innovation Initiative
• 10 How LG Electronics Is Transforming Itself into an Innovation Company
• 11 Bridging Open Innovation Gaps
• 12 Soft Skills for Open Innovation Success
• 13 Open Innovation with Customers: Co-creation at Threadless
• 14 Introducing Open Innovation at Intuit
• 15 Problem description in Open Problem Solving: How to overcome cognitive and psychological roadblocks
• 16 Building the Culture for Open Innovation and Crowdsourcing
• 17 Overcoming Resistance to OI
• 18 Managing Legal and IP Issues
• 19 Fast, Open and Global – The future of innovation
• 20 The Power of Open Collaboration in Connecting People
• 21 Common Mistakes and Stress Points
• 22 Attracting Open Innovation Partners – Portals, publicity and people
• 23 Multistep Dynamic Expert Sourcing: A novel approach for open innovation platforms
• 24 The Acceleration of Innovation
• 25 Envisioning the Future of Innovation
• Recommended reading
• Notes and references
• Full imprint