A Guide to Open Innovation and Crowdsourcing
Advice from Leading Experts in the Field
Paul Sloane
- 240 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
A Guide to Open Innovation and Crowdsourcing
Advice from Leading Experts in the Field
Paul Sloane
About This Book
Open innovation and crowd sourcing are the hottest topics in strategy and management today. The concept of capturing ideas in a hub of collaboration, together with the outsourcing of tasks to a large group of people or community is a revolution that is rapidly changing our culture. A Guide to Open Innovation and Crowdsourcing explains how to use the power of the internet to build and innovate in order to introduce a consumer democracy that has never existed before. If a business fails to embrace it, it is at risk of being left behind.Written by an international team of eminent thinkers, writers and practitioners in the field, A Guide to Open Innovation and Crowdsourcing covers the definition of open innovation, how to manage virtual teams and co-create with customers, how to overcome legal and IP issues and common mistakes and pitfalls to avoid.With corporate case studies and best practice advice, A Guide to Open Innovation and Crowd Sourcing is a vital read for anyone who wants to find innovative products and services from outside their organizations, make them work and overcome the practical difficulties that lie in the way.
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Table of contents
- Cover page
- Title page
- Imprint
- Table of Contents
- List of contributors
- Foreword by Henry Chesbrough
- Introduction – The Trend to Open Innovation
- 01 What is Open Innovation?
- 02 What is Crowdsourcing?
- 03 Open Innovation Typology
- 04 The Importance of a Strategic Approach to Open Innovation
- 05 Start at the End
- 06 Institutionalizing Open Innovation
- 07 The Strategic Context for Open Innovation
- 08 Leadership Issues and Challenges in the OI World
- 09 Motivating the Crowd to Participate in Your Innovation Initiative
- 10 How LG Electronics Is Transforming Itself into an Innovation Company
- 11 Bridging Open Innovation Gaps
- 12 Soft Skills for Open Innovation Success
- 13 Open Innovation with Customers: Co-creation at Threadless
- 14 Introducing Open Innovation at Intuit
- 15 Problem description in Open Problem Solving: How to overcome cognitive and psychological roadblocks
- 16 Building the Culture for Open Innovation and Crowdsourcing
- 17 Overcoming Resistance to OI
- 18 Managing Legal and IP Issues
- 19 Fast, Open and Global – The future of innovation
- 20 The Power of Open Collaboration in Connecting People
- 21 Common Mistakes and Stress Points
- 22 Attracting Open Innovation Partners – Portals, publicity and people
- 23 Multistep Dynamic Expert Sourcing: A novel approach for open innovation platforms
- 24 The Acceleration of Innovation
- 25 Envisioning the Future of Innovation
- Recommended reading
- Notes and references
- Full imprint