Marketing

Making Marketing HappenBrian Smith, Brian D. Smith

Brand New Justice

Simon Anholt

2006

Using means-end chains and hierarchical value-mapsJan-Christoph Kischkewitz

Making Marketing Happen

Brian Smith, Brian D. Smith

2006

Using means-end chains and hierarchical value-maps_cover

Using means-end chains and hierarchical value-maps

Jan-Christoph Kischkewitz

2006

Marketingplan: Jägermeister for Monaco_cover

Marketingplan: Jägermeister for MonacoAlexander Wolters

Marketingplan: Jägermeister for Monaco

Alexander Wolters

2006

Get the Sony Style - a case study on Sony`s marketing, branding and advertising strategies

Get the Sony Style - a case study on Sony`s marketing, branding and advertising strategies

2006

The Art of Gaining and Retaining Customers - Is Sales Promotion the Key to Succesful Marketing?_cover

The Art of Gaining and Retaining Customers - Is Sales Promotion the Key to Succesful Marketing?Vannessa Uhlein, Neele Claussen

The Art of Gaining and Retaining Customers - Is Sales Promotion the Key to Succesful Marketing?

Vannessa Uhlein, Neele Claussen

2006

Successful Branding - A critical examination of Customer Experience Management for Persona International_cover

Successful Branding - A critical examination of Customer Experience Management for Persona InternationalAntje Walliser

Successful Branding - A critical examination of Customer Experience Management for Persona International

Antje Walliser

2006

Critical The Impact of Culture on International Marketing Plans and Review of the French Wine Industry_cover

Critical The Impact of Culture on International Marketing Plans and Review of the French Wine IndustryNadine Freitag

Critical The Impact of Culture on International Marketing Plans and Review of the French Wine Industry

Nadine Freitag

2005

Writing MarketingStephen Brown

Understanding Business: MarketsVivek Suneja

Writing Marketing

Stephen Brown

2005

Understanding Business: Markets

Vivek Suneja

2005

Marketing communicationAndreas Leitner

E-Food and the Online Grocery BusinessStefanie Schulz

Marketing communication

Andreas Leitner

2005

E-Food and the Online Grocery Business_cover

E-Food and the Online Grocery Business

Stefanie Schulz

2005

SWOT-Analysis for Henkel's Loctite_cover

SWOT-Analysis for Henkel's LoctiteAnne-Kathrin Müller

SWOT-Analysis for Henkel's Loctite

Anne-Kathrin Müller

2005

Brands in the Retrospective. A consumer motivation study_cover

Brands in the Retrospective. A consumer motivation studyNora Henning

Brands in the Retrospective. A consumer motivation study

Nora Henning

2005

Cross-Cultural Consumer Behaviour. A comparison between Germany and the U.S._cover

Cross-Cultural Consumer Behaviour. A comparison between Germany and the U.S.Eva Sutter

Cross-Cultural Consumer Behaviour. A comparison between Germany and the U.S.

Eva Sutter

2005

Competitive forces BMW. An analysis of the effects_cover

Competitive forces BMW. An analysis of the effectsMarion Maguire

Competitive forces BMW. An analysis of the effects

Marion Maguire

2005

Breakthrough ZoneRoy Langmaid, Mac Andrews

Marketing the destination Kühlungsborn in Switzerland: A marketing conceptSimone Weinert

Breakthrough Zone

Roy Langmaid, Mac Andrews

2004

Marketing the destination Kühlungsborn in Switzerland: A marketing concept_cover

Marketing the destination Kühlungsborn in Switzerland: A marketing concept

Simone Weinert

2004

Brand Analysis of Lion Nathan ChinaFrauke Strathkötter

Brand Analysis of Lion Nathan China

Frauke Strathkötter

2004

A view on reasons for Swedish SMEs to change or not to change export modes in the internationalisation process_cover

A view on reasons for Swedish SMEs to change or not to change export modes in the internationalisation processC. Brüggemann, Tobias, Lassek, S., Gence

A view on reasons for Swedish SMEs to change or not to change export modes in the internationalisation process

C. Brüggemann, Tobias, Lassek, S., Gence

2004

The Art and Science of Interpreting Market Research Evidence_cover

The Art and Science of Interpreting Market Research EvidenceD. V. L. Smith, J. H. Fletcher

The Art and Science of Interpreting Market Research Evidence

D. V. L. Smith, J. H. Fletcher

2004

Analysis of the Marketing Environment for Microsoft Xbox_cover

Analysis of the Marketing Environment for Microsoft XboxStefan Lacher, Florian Roth, David Schumacher, Florian Keller

Analysis of the Marketing Environment for Microsoft Xbox

Stefan Lacher, Florian Roth, David Schumacher, Florian Keller

2004

The Complete Guide to Book Publicity_cover

The Complete Guide to Book PublicityJodee Blanco

The Complete Guide to Book Publicity

Jodee Blanco

2004

Investor Relationship Marketing for Start-ups_cover

Investor Relationship Marketing for Start-upsAndré Presse

Investor Relationship Marketing for Start-ups

André Presse

2004

Shell Truck Marketing Communication Strategy_cover

Shell Truck Marketing Communication StrategyAlexandre Georjon

Shell Truck Marketing Communication Strategy

Alexandre Georjon

2004

Influence of innovation on competitive advantage_cover

Influence of innovation on competitive advantageJörg-Stefan Schöttler

Influence of innovation on competitive advantage

Jörg-Stefan Schöttler

2004

Data mining and data based direct marketing activities_cover

Data mining and data based direct marketing activitiesT. Brüggemann, P. Hedström, M. Josefsson

Data mining and data based direct marketing activities

T. Brüggemann, P. Hedström, M. Josefsson

2004

Fundamentals of Customer-Focused Management_cover

Fundamentals of Customer-Focused ManagementJoby John

Fundamentals of Customer-Focused Management

Joby John

2003

Marketing and Social ConstructionChris Hackley

Marketing and Social Construction

Chris Hackley

2003

eOctopus in Hong Kong – A feasibility study_cover

eOctopus in Hong Kong – A feasibility studyBen Beiske, Leslie Lee, Iris Yim, David Yu

eOctopus in Hong Kong – A feasibility study

Ben Beiske, Leslie Lee, Iris Yim, David Yu

2003

Marketing Concept for the Friedrich Naumann Foundation on the Example of the Regional Office in Johannesburg, RSA_cover

Marketing Concept for the Friedrich Naumann Foundation on the Example of the Regional Office in Johannesburg, RSAMichael Henschke

Marketing Concept for the Friedrich Naumann Foundation on the Example of the Regional Office in Johannesburg, RSA

Michael Henschke

2003

Dictionary of Marketing Communications_cover

Dictionary of Marketing CommunicationsNorman A. P. Govoni

Dictionary of Marketing Communications

Norman A. P. Govoni

2003

Report on Web Marketing ToolsGisela Schneider

Report on Web Marketing Tools

Gisela Schneider

2003

Market entry strategies and their applicability to SMEs - The winding road to foreign business_cover

Market entry strategies and their applicability to SMEs - The winding road to foreign businessThomas Drabner

Market entry strategies and their applicability to SMEs - The winding road to foreign business

Thomas Drabner

2003

The death of the brand? Challenges facing international brands in the 21st century - an analysis with examples and recommendationsFlorian Mayer

The death of the brand? Challenges facing international brands in the 21st century - an analysis with examples and recommendations

Florian Mayer

2003

How to Make Brilliant Stuff That People Love ... and Make Big Money Out of It_cover

How to Make Brilliant Stuff That People Love ... and Make Big Money Out of ItPatrick W. Jordan

How to Make Brilliant Stuff That People Love ... and Make Big Money Out of It

Patrick W. Jordan

2003

The Comparison of the Domestic and Overseas Marketing Strategy of the Holsten-Pilsener, Holsten-Brewery AG Hamburg, Germany_cover

The Comparison of the Domestic and Overseas Marketing Strategy of the Holsten-Pilsener, Holsten-Brewery AG Hamburg, GermanyP-O-T-S Pool of Touristic Studies, Michael Johnen

The Comparison of the Domestic and Overseas Marketing Strategy of the Holsten-Pilsener, Holsten-Brewery AG Hamburg, Germany

P-O-T-S Pool of Touristic Studies, Michael Johnen

2003

Cause-related Marketing - Relevance and Application in British Cancer Charities_cover

Switching Behaviour in the Offline and Online Service IndustryFelix Hettlage

Cause-related Marketing - Relevance and Application in British Cancer Charities

Jenny Walther

2003

Switching Behaviour in the Offline and Online Service Industry_cover

Switching Behaviour in the Offline and Online Service Industry

Felix Hettlage

2003

Digital Strategies in the Pharmaceutical Industry_cover

Digital Strategies in the Pharmaceutical IndustryL. Lerer, M. Piper

Digital Strategies in the Pharmaceutical Industry

L. Lerer, M. Piper

2003

The role and value of long term relationships in business to business environment_cover

The role and value of long term relationships in business to business environmentOliver Florian Friede

The role and value of long term relationships in business to business environment

Oliver Florian Friede

2002

Advertising to ChildrenFranziska Pfund

Marketing the e-BusinessCharles Dennis, Lisa Harris

Advertising to Children

Franziska Pfund

2002

Eurobrands: Development Strategies and Managerial Issues in the European Food IndustryMarcus Disselkamp

Marketing the e-Business

Charles Dennis, Lisa Harris

2002

Eurobrands: Development Strategies and Managerial Issues in the European Food Industry_cover

Eurobrands: Development Strategies and Managerial Issues in the European Food Industry

Marcus Disselkamp

2002

Managing Imitation StrategiesSteven P. Schnaars

Managing Imitation Strategies

Steven P. Schnaars

2002

Permission Marketing of Infomediaries in M-Commerce Advertising_cover

Permission Marketing of Infomediaries in M-Commerce AdvertisingAli-Reza Moschtaghi

Permission Marketing of Infomediaries in M-Commerce Advertising

Ali-Reza Moschtaghi

2002

Standardisation vs. Adaptation - International Marketing in Service Firms_cover

Standardisation vs. Adaptation - International Marketing in Service FirmsChristian Wolf, Sofie Hildingsson, Patrick van der Honing

Standardisation vs. Adaptation - International Marketing in Service Firms

Christian Wolf, Sofie Hildingsson, Patrick van der Honing

2002

The Customer Marketing MethodAdam Curry, Jay Curry

The Customer Marketing Method

Adam Curry, Jay Curry

2002

Techno-Ready MarketingCharles L. Colby, A. Parasuraman

2001

Techno-Ready Marketing

Charles L. Colby, A. Parasuraman

2001

branding@thedigitalageH. Meyers, R. Gerstman

2001

branding@thedigitalage

H. Meyers, R. Gerstman

2001

Brand MedicineT. Blackett, R. Robins

2001

Brand Medicine

T. Blackett, R. Robins

2001

Qualitative Research in Intelligence and Marketing_cover

Qualitative Research in Intelligence and MarketingAlf H. Walle

2000

Qualitative Research in Intelligence and Marketing

Alf H. Walle

2000

Empowering the American ConsumerA. Coskun Samli

2000

Empowering the American Consumer

A. Coskun Samli

2000

Internal Marketing: Directions for Management

2000

Internal Marketing: Directions for Management

2000

A General Theory of CompetitionShelby D. Hunt

A General Theory of Competition

Shelby D. Hunt

1999

Handbook of Services Marketing and Management

Handbook of Services Marketing and Management

1999

Social Responsibility in the Global Market_cover

Social Responsibility in the Global MarketMary Ann Littrell, Marsha Ann Dickson

Social Responsibility in the Global Market

Mary Ann Littrell, Marsha Ann Dickson

1999

Food Security and Economic ReformC. Findlay, A. Watson